As you know, 2020 was a tough year for every individual and business. And this time period made industries realize that in-person activities could easily be transformed into virtual activities.
Transforming in-person to virtual programs has become the biggest game-changer in the event industry. It’s a new normal that event industries in Singapore as well as over the globe are quickly opting for.
Now, the most important question is how to choose the right virtual event platform? Well, we have the answer!
In general, a virtual event company also helps to determine the suitable platform as per your special requirement. But, for a better knowledge, we have discussed important points to consider when deciding on a virtual event platform.
Understanding The Virtual Event Platform
The virtual event platforms are flexible and have an interactive web solution to conduct the events online. It helps to build, organize, manage, promote, and then execute the virtual events effectively.
These events could be a job fair, get-togethers, trade shows, conferences, and more. Also, the primary aim of virtual event platforms is to add value to the target audience through a digital event.
Learn To Choose The Best Virtual Event Platform For Audience
1. Features of Virtual Platform
According to the requirements of different businesses, virtual event platforms offer the services. It implies that all virtual event platforms will have different capabilities and features to ensure your event will go smoothly.
If you have hired an event planner they can help choose the right platform to conduct an event. Ensure picking the right one who takes care of all requirements while staying within your budget.
Before an event, outline all details you require when hosting a virtual event. Moreover, it’s necessary to be clear on how the event will go on. So, verify if the platform is capable of meeting your requirements.
Hence, the platform you choose must be able to offer basic features like:
- Live chat (between host and attendees)
- Private one-to-one video breakout rooms
- Built-in event ticketing
- Real-time analytics and reporting
- Social media integration
Also, you should describe to event planners about the mandatory features to host your event. With years of experience and expertise, they will find a suitable platform for you which would ultimately increase the chances of success of an event.
2. Consider The Registration Process
Another important thing to check out for a virtual event platform is the registration process. It’s obvious that almost every participant will register online for a virtual event, so you should have the ease of monitoring attendees.
You might have heard that participants back off because of the complex or time-consuming registration process. Also, complicated online registration can easily drive off attendees. This will lead to a decrease in total attendees in a virtual event that you do not want.
So, ask your event planner to choose the seamless and less time-consuming registration process. An intuitive process of registration allows more users to sign up faster.
Furthermore, real-time registration insights will help you monitor and make informed decisions for your event. Also, you can create strategies to approach more audiences to participate in an event.
3. Networking Capabilities
When your event is focused and has a global audience, then it must be optimized for effective networking. It is because connecting with different people requires a well-designed platform.
No matter what type of event you are hosting (virtual or in-person), audience engagement is a major goal.
Furthermore, the platform you select must feature an integrated Q&A system. Why? Well, it allows attendees to ask queries from moderators and speakers during a virtual event.
Undoubtedly, virtually conducting an event and connecting a vast audience is not easy. However, sticking to the right virtual event company and platform can manage it effectively.
Let’s take an example; you can ask an event platform company to offer HD quality visuals to your audience. It will engage your attendees and improve networking.
4. Create a Great Impression
You might have heard a lot of times that “first impressions matter the most.” Hence, the impression of the virtual event plays a vital role in attracting audiences.
Moreover, the events platform you have chosen must provide customization and personalization options. It allows branding to boost the visual appeal of an event. At the end of the day, virtual events are all about visual experience.
However, when you are conducting an event for a larger audience, be sure to select the right time slot.
Note: Mostly, the time slots become the barrier in a virtual event. And if you have a worldwide audience, choosing the right one becomes challenging but still possible. The trick is to choose a time slot when most of your participants are online and then set a date. Furthermore, review analytics to find an appropriate time to set for a virtual event.
5. A Well Organized App Or Landing Page
The virtual event platform you choose should provide you the flexibility to improve the event experience for guests. Furthermore, your participants should be able to navigate easily between speaker bios, live video presentations, their next meeting, as well as breakout sessions.
Moreover, allowing the easy navigation virtual event platform requires a browser landing page and a well-organized app that participants can access easily.
6. Personalization Feature
Well, personalization is an approaching feature that makes a virtual event marketable. So, if we consider attendees, then personalization is all they need.
Furthermore, customized schedules that participants can easily control by themselves increase the value of your event. It’s an essential feature for various multi-track conferences. Also, the virtual platform you choose should permit breakout and impromptu one-on-one sessions.
Well, the personalized sessions or meeting reminders keep participants attentive. On the other hand, automated notifications permit real-time networking. So, to enhance the experience of a virtual event, personalization features play a vital role. Ensure selecting the right virtual event platform has a personalization feature for your participants.
7. Event Assistance And Support Team
Remember, for event hosts; there is nothing more frustrating than an anxious participant experiencing technical difficulties. And it becomes more stressful when they face issues just the moments before a one-on-one session. Hence, having technical support and that too live is another must.
Furthermore, nobody knows when and how technical issues may arise. In fact, sometimes, in between a virtual event, technical problems emerge. So, to solve this problem, you need the necessary help from a support team.
For example, if your attendees are not able to see visuals due to technical errors, then the team should be extra attentive and quick in solving issues with perfection.
Remember, when you choose the right events platform, they will provide you with a knowledgeable and responsive supporting team. So, ensure you ask about all these things before sticking to any platform. Find virtual event platforms that have a courteous and competent customer support team so that they can help you with every requirement.
Final Thoughts
Virtual events are the best way of approaching a larger audience because there would not be any geographical restrictions. An attendee can enjoy the entire program from their home or comfort zone.
Well, if you are a newbie in the field of virtual event hosting, our tips will really help you out. It will assist you in hosting a successful virtual event with the virtual event company in Singapore or in your town.
Good luck with your next event!