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With the economic activity of the US trucking industry aiding to produce $700.3 billion in 2017, the forecast shows steady growth for the upcoming years. However, the logistics and transportation industry of the United States is highly competitive, to say the least. To give you a concept regarding how big the US trucking industry is here is a quick walk-through: there are 3.5 million truck drivers, 8.9 million trucking employees, and more than 500,000 companies operating within the US. Together they cover 432.9 billion miles on the US highways. This is a clear-cut indication for anyone who is running a transportation or distribution business that they need to look out for ways to attract more clients to their venture. In this post, we would like to offer you some suggestions as to how you can go about doing just that. So let’s take a quick look at each one of them:
Corporate Branding
The reason why we want to emphasize this factor is because as a business you need to make your image distinguishable from the rest. You need to develop a unique and distinct persona around your venture that stands out and gets recognized. Hence to make your business more prominent we strongly advise deploying corporate branding tactics. Hence developing custom logo distribution team uniforms for your employees is a good start. Not only does it make your workers appear more professionally trained but it also helps in promulgating the image of your venture in the eyes of the general public. Furthermore, you can also go all out by branding your tools, equipment, machinery, and vehicles so that they also carry your business name, logo, tagline, and much more. Regardless of which approach you might take, it is important to realize that your branding and themes that represent your business should be consistent and not vary from each other. Hence you need to stick with one solid concept that you can apply throughout your establishment including your office’s interior and exterior decor.
Developing a Robust Digital & Online Presence
There is no question about how technology and the internet have integrated themselves within the personal and professional circles of our daily life. Hence it goes without saying that you need to work on your online and digital presence during the current era to gain more traction from customers and possibly new prospects. Your first priority should be to develop an attractive and eye-catching website for your business while performing considerable search engine optimization (SEO) tactics to make it rank higher on search engine result pages (SERPs). Furthermore, you should also invest your time and effort into creating and managing your social media profiles and pages on various platforms including Facebook, LinkedIn, Instagram, Google+, Twitter, and YouTube to name a few. Lastly, you should register your business online to various listing websites and customer review websites. If your budget permits you then we advise that you proceed with affiliate and paid marketing campaigns for your website and social media accounts as well.
Build On Your Business’ Network
For any business to survive in the present day and age, it has to develop a strong network of valuable connections within and outside the industry. Hence we suggest that you join the Local Chamber of Commerce as they can get you some good referrals. Furthermore, you should also give back to the community by actively participating in charities and do philanthropy as it will help build goodwill for your company. However, most importantly you should be more social and participate in various events around the year. Take a calendar and jot down all the important days and events. Plan them ahead and design strategies around them. If there are any public gatherings, social events, festive celebrations, or any other local meets and greets, then your company should participate in them. This will help build positive interaction between you and the community. They would be able to familiarize themselves with your organization and hence this will also help in spreading positive word of mouth for your business.
We hope this post was able to offer you a better understanding of how you can go about promoting your transportation and distribution business. For more questions and queries regarding the topic, please feel free to let us know your opinions in the comment section below.
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