How we can advertise our business on Facebook in 2020?

Facebook is the largest social network in the World, so it is the best way for advertising on Facebook to attract your audience’s attraction. The ever-changing Facebook algorithm can create problems to connect purely with fans. But it’s some features allow you to connect. It means Facebook ads will get your message ahead of those people that are possible to require your product or services

That is nice for your budget, conversion rates, and return on investment. You simply pay to achieve the most valuable potential customers.

 It’s necessary to know the different Facebook ad types and targeting options before you dive in if you would like to get the most effective results. In this guide, we will walk you through everything you would like to understand, from planning your first ad to developing advanced campaign ways. Facebook ads could be image ads, video ads, poll ads, slide show ads, collection ads, and others. Click here to know more about Facebook PVA accounts.

How to advertise on Facebook

If you have already got a Facebook business page then you will be able to head straight to the Facebook Ads Manager or Business Manager to create your Facebook advertising campaign. If you don’t yet have a business page, you’ll get to create one first.

Now we will see the steps for Ads Manager in this post. If you’d choose to use the Business Manager, you will get the details in our post on the way to use Facebook Business Manager.

Step 1. Choose your objective

To start a new Facebook ad campaign just log into Facebook Ads Manager and select the Campaign tab then click Create.

Facebook offers different 11 types of marketing objectives 

  • Brand awareness
  • Reach 
  • Traffic
  • Engagement
  • App installation
  • Video views
  • Generation of lead
  • Message
  • Conversions
  • Catalog sales
  • Store traffic

Step 2. Name your campaign

You will provide a name to your ad campaign and prefer to turn on the budget optimization button if you’re operating with multiple ad sets. you may also have to make a decision whether or not or not you want to set-up A/B split test, concentrate on event responses or page likes. Click set up Ad Account.

 Step 3. Set up your ad account

If your account is new then you need to set up your ad account and enter some basic information like preferred Currency, time zone with your Country. In case, if you have already an account then just click next step.

Step 4. Target your audience

Write the name of your ad campaign on top then choose your page which does you want to promote. The targeting options that you wish to concentrate on are-language, age, gender, and target location. Using a careful targeting field, you’ll be able to select the audience on the basis of interests, behaviors, and demographics.

Step 5. Choose your Facebook ad placements

 This option can build your ads appear automatically across Facebook, Messenger, Instagram, and also the Audience Network if you select the option of automatic placements for making advertisements appear. 

Step 6. Set your budget and schedule

There are two options, a lifetime budget another is the daily budget. You can choose the option to create your ad to live directly or set start and end dates for future programming. The advanced budget choices allow you to work in detail along with your need for spending on a Facebook Advertising. Paid advertising on a schedule helps you in reaching your target market when they are possible to be viewing your ad and it’s one amongst the efficient ways in which too to create most of the advertising campaign.

Step 7. Create your ad

Based on your campaign objective, the ad format can differ. Choose the text and media part for your ad. The preview tool at the lowest of the page allows you to look at your ad from all the placement’s point-of-view. Click the confirm button and look ahead to the email from Facebook for your ad approval.

(image credited – http://joethegoatfarmer.com/)

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