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Some people claim email marketing no longer works because of social media’s popularity. However, you can still transform your business with the right email tips and strategies. Email tips reach not only clients but also prospects. Besides boosting sales, you can use these email tips for brand recognition and building credibility with your customers. All you need to do is change how you draft and send email tips. Read on for professional email tips.
Timing is Key
There are countless studies on the ideal time to send email tips. For example, Customer.io considers Tuesday as the day with the highest open rates. While evenings are for clicks, the study lists afternoons as the best time for opens. But this is not a one-fit-all solution. Your audience dictates your email timings. For instance, older audiences think many email tips are annoying and rushing.
On the other hand, young adults don’t mind several weekly emails. A safe bet is to send the message twice in case the timing was inappropriate at first. You can use different subject lines to increase open rates among prospects who didn’t read the first message.
When it comes to follow-ups, you’re more likely to get responses midweek than on Monday when everyone checks their weekend emails. Time zones also come into play. Always mention the specific time zones when telling your international audience about deadlines, webinars, and events. Your cold email tips are working if your campaign leads to more open rates, offline inquiries, and spam messages.
Offer Value
Your business email tips are useless if they don’t improve your client’s life. For starters, the marketing campaign should solve the reader’s problem. Suppose you run a digital marketing agency. Instead of boring them with SEO nitty-gritty, your subscribers would appreciate it if you showed them tips on how to fix broken links.
Your email tips should also be educational. That way, your subscribers perceive you as an authority and remember your expertise when they want to make purchases. You could direct them to courses, e-books, and videos with useful tips. Again, help your clients save money. For instance, a restaurant can get more customers by slashing 10 percent off their lunches.
Your prospects also wouldn’t mind some entertainment. You could play games on mr bet casino and offer rewards to customers who participate in polls. Moreover, you can invite them to events exclusive to your email subscribers. If you don’t have tips for adding value to your clients, engaging them would come in handy to increase loyalty.
Know Your Audience
There are many reasons why you should implement segmentation email tips. First off, identifying your audience increases engagement levels since some subscribers have more appetite for your content than others. These email tips also reveal the best number of emails. This way, you don’t scare away your audience by sending too many messages. Again, you don’t miss opportunities because the emails weren’t enough.
You can understand your prospects by checking their locations. A Canadian subscriber won’t pay attention to an email inviting them to New York. Likewise, separate old followers from new ones. Unlike old customers who are familiar with your products, new subscribers need welcome emails and regular follow-ups to introduce them to your services.
Other email marketing tips include knowing your competition. Chances are you and your rival share customers. What’s more, you understand your competitor’s mistakes and make better decisions. You can join your rival’s email list to know what they’re up to.
Build Relationships
Customer satisfaction is more than just quality products and services; a relationship is necessary for client retention. Apart from social media, you can use email management tips to connect with your subscribers individually.
One of these email tips is personalization. For starters, you can create a preference center that allows recipients to choose the emails they want to receive. That way, you know who your subscribers are and their expectations. This is in addition to other email tips like automation. Customers need prompt responses when they seek your services.
However, you may not always answer them immediately. From welcome messages to order confirmations, automation assures clients you’ll attend to them shortly. You could also start a loyalty program to build trust in your brand. An example of these email tips is offering discounts to new users and reward points after every purchase.
Structure the Email
One of the most important email writing tips is having a smooth thought sequence instead of jumping from one topic to another. The message should also be direct when implementing these email tips. Nobody has the time to read long emails or find the meanings of unfamiliar words.
Additionally, plan your email sequence to avoid confusing clients. For instance, you can create anticipation around a new product by sending daily emails one week before the launch. For a successful campaign, identify your end goal and design your email sequence tips from the bottom up.
Professional email writing tips also include a call to action. Assuming you want to increase web traffic, ask your readers to click on a button at the end of your email tips. But don’t include too many prompts. Otherwise, the users become indecisive and don’t respond to any call to action. Don’t forget the email signature for branding. One of the email signature tips is keeping it short. Three lines are enough to communicate the company’s personality. You can also add a headshot or your company logo.
Grab Your Reader’s Attention
Clients won’t open your email tips, let alone read them, if they don’t find them important. The first tip of catching the recipient’s attention is using relatable sender names. Putting your company name in the sender field reinforces your brand, especially if you have a strong reputation.
While you can use personal email names, ensure the individual is easily recognizable to your audience. You can also use the company and individual names together. By using these tips, you draw attention to your brand while building personal connections.
That goes hand in hand with email subject line tips. For starters, use concise subject lines instead of cheesy lures. While lacing the headings with humor may interest some subscribers, most people want to know the email’s content immediately when they open it. Alternatively, use one-word subject lines. Such lines give readers an idea of the email without revealing too much, so they proceed to read the message.
Conclusion
Courtesy is not only necessary for real-life communication but also business emails. Emails may not be as official as letters, but you still need to maintain professionalism to preserve your company’s image. One of the first email tips is greetings. Saying “Hello” or “Good afternoon” sets the tone for the rest of the message and impacts how customers perceive you. Don’t forget to thank the recipient when replying to their queries. For example, you can say, “Thanks for contacting our organization.” Other email фtips include proofreading the message to eliminate typos. Do you have other email marketing tips for small businesses? Share your marketing ideas in the comments.
Author – Jeffrey is a tech activist and avid blogger. He has a great knowledge of the latest technologies. He also likes writing blogs and sharing informative content with others. His major concern is to educate people who are interested in technology. I am passionate about helping people in all aspects of digital marketing, technology, and other related topics that make tomorrow’s world better.
