If you’re looking to make your boxes or marketing materials make an impact, think about applying varnish to give the luster of your color scheme or for an elegant appearance that represents your company’s image.
But what exactly is varnish specifically? How many types of varnish are on the market? Which varnish is effective?
We’re thrilled that you inquired.
Kinds of Varnish
In the world of printing, there are numerous kinds of varnish available, each has its specific characteristics that you’ll need to be aware of to pick the appropriate design for your unique packaging.
Let’s begin with the four most commonly used kinds of varnish coatings that are used for packaging and printing:
- Gloss: typically, it is applied on the entire paper or in particular printed areas. It increases the brightness of colors while also providing depth to the hue. The colors appear to be bright. But, a high gloss could reflect a large amount of light.
- Matte: will give your product’s design a delicate, soft look. Since matte varnish has not had a shiny look, boxes with artwork that must be seen from a distance are best served with matte varnish compared to gloss. However, it is important to note that the appearance is softer than gloss finishes. If your products stand out or get seen, gloss is the best option.
- Strike-through Matte: In this method, matte varnish and gloss varnish is applied to various print areas. Matte varnish can be applied on all the areas, except areas when a more dramatic glossy look is required. This is how, the matte varnish cuts with the gloss effect, letting shine and giving the rest of the area a soft appearance. It’s an excellent way to distinguish between the two different types of packaging.
- Satin: It combines gloss and matte to make a “best of both worlds” soft varnish yet offers resistance against smudges, fingerprints, and scratches. It appears as if no varnish has been applied; therefore, you’ll still be able to enjoy the subtle appearance while also giving your custom printed boxes extra protection when shipping.
Advantages
Varnish gives (literally) the appearance of elegance to your box design or the printed item.
In addition to protecting against scratches, fingerprints, and smudges, it enhances the worth of the item. Varnish is applied by spot finishing or different methods covering the entire sheet.
Varnish is also flexible in applying, which creates distinct and striking looks.
The trapping of wet varnish is applied to the wet ink before the printing process to ensure that they blend to create a unique design when dry trapping ink is dried before the varnish is incorporated into the press after the packaging has passed through it again.
Disadvantages
If there’s one significant drawback of varnish, it’s not providing the protection level that other types of coatings such as UV coatings or aqueous coatings (AQ) provide.
Varnish is not environmentally friendly and should be used with care to avoid toxic byproducts being released into the air.
Take note of how your choice of varnish can affect your choices related to soft-touch coatings the lamination process, such as matte and embossing, and debossing.
Effects and Styles
Varnish doesn’t have to be divided into satin or gloss but also includes various techniques.
For instance, gloss UV coating is among the most well-known options: both protective and high-impact. In addition, if your customized packaging or boxes will be frequently handled and handled frequently, gloss UV coating provides an extra level of durability than other varieties of varnish.
In the case of UV coating, UV signifies that the coating’s liquid is applied then cured by using ultraviolet drying lamps. The result is extremely resistant to scratches or rubs.
If you’re looking to bring an additional sensation to your packaging, you should consider raising the ultraviolet coating. This can help deboss the printed area or image by creating a raised surface that is noticeable more visually and has a tactile impact. It is possible to feel the differences between the raised and the unraised portion. Many DVDs come with this type of printing in which the graphic or other areas on the packaging are raised to encourage the touch of.
Another way to draw the attention of your packaging is by the use of a spot UV design. This implies that only a specific portion of your packaging, as the logo area, is glossy, and it is this area that reflects light and attracts attention.
Difference between Lamination and Varnish
Laminates and varnishes are not the same things.
However, both varnishes and laminates are used to mean the same process, where the layer of protection is added to make the piece appear more luxurious or soft. In addition, both varnishes and laminates protect your packaging from getting damaged. However, laminate is more protective than varnish.
In many cases, particularly when your product isn’t handled frequently, using varnish is a more affordable way to provide your product’s basic layer of protection without the high costs of laminates.
Seemingly Endless Options
With seemingly endless options – From spot UV, high-gloss coatings to a soft, less pronounced matte, which provides your product with an elegant look to velvety satin that gives some luxury and softness There’s a lot to think about.
There’s a particular style you’d like your packaging to portray. For example, suppose you’re looking to communicate the appearance of a classy package that begs to get taken out or a highly-impact and eye-catching, glossy piece that calls attention to itself. In that case, each packaging has a target audience, and each one has its expectations.
In addition, today, more than ever before, the packaging is a source of loyalty to the brand through streaming and unboxing.
This means that there’s never a better time to hand over the printing and packaging requirements to an experienced custom packaging business that knows how to create your packaging to give the best impression possible, regardless of the product you’re selling.
From earthy, natural-looking designs to elegant, sophisticated appearances, packaging companies have your requirements covered. Box manufacturer uses the most advanced printing techniques that make your packaging come alive.
How Varnished Packaging Box Makes an Amazing Impact
When you’re not certain of how you’d like your packaging to look or even when you don’t have an idea of an idea or design in mind, don’t fret! Designers who are inspired by various styles and ideas create a look that you will be happy with.
The use of varnish to make your packaging look more attractive is just one of numerous methods to provide your packaging with a distinct edge that makes it stand out from other items on the shelves. There are many ways to add a bit of beauty, elegance, and style to your packaging, making it more attractive and enticing to the eye.