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Which is Better to Sell Online for eCommerce Store: Shopify or Wix?

eCommerce business owners are surrounded by a lot of decision-making responsibilities.

For instance,

  • Does the niche of apparel benefit more than the accessories? 
  • Which is the best website builder- Wix or Shopify?
  • Or is there any other solution to this?

With the ease of use and design flexibility, Wix is the best choice for small enterprises. However, for merchants looking for powerful eCommerce stores and higher sales, Shopify can help achieve it all. 

This is why many retailers opt for Wix to Shopify migration when business begins to develop.

Let us now explore which website builder is ideal for your business. This comparison will involve all things such as SEO, pricing, customer support, and ease of use. 

Overview of Shopify and Wix


Shopify, the robust eCommerce website builder is designed to help businesses establish their online stores with ease. 

Regardless of the size of your company, Shopify is always a reliable choice. Its built-in characteristics and flexibility play a key role in building reputation and trust among the audience.


It is also known as a drag-and-drop website builder and is bundled with several templates and approximately  523,000 live online stores. 

Though it is considered the best online storefront builder, Wix is best suited for small and general-purpose eCommerce shop designing.  

It has exciting and brand-new features like optimized shopping, the payment experience, page layout tools, etc. 

Shopify vs Wix – Key Differences to Understand Which is Better to Sell Online

About Shopify 

Greater Flexibility

Shopify has 60+ customized themes and is designed professionally, allowing the users to add individual product pages depending on their needs. Furthermore, the customization and flexibility help in changing the page elements. That is to say, you can resize, add, or remove the page elements. 

In-Built Analytics

Compared to Wix, Shopify goes a step further by offering extensive in-built analytics such as Google Analytics, customer behavior tracking conversions, etc. The aim is to understand the performance of the store and what improvements are required.

Additionally, you can observe the total sales made, best-selling products, repeat customer rate, and more for better choices. 

Quick Checkout Options

While designing checkout and login options, Shopify always prioritizes customer choices. You can prioritize user registration as compulsory, optional, or forbidden before heading for the checkout.

Furthermore, it is also easy to register since users just need to enter the essential information.


The dashboard and editing system are maintained separately by Shopify. In addition, it has several pre-made templates for designing an attractive storefront and optimizing it. These templates can make a difference for both medium and large companies in the long run.

Multiple Payment Options

When it is about the Shopify website builder interface, there are multiple options to sell the products anywhere around the globe. 3PL (Third-party logistics) order fulfillment support,  many currency support, etc. are some of those options.

In addition, you can access over 100+ payment gateways directly, including the fully integrated Shopify’s payment system, Stripe, PayPal, etc.

eCommerce Features

Designed specifically for building eCommerce stores, the Shopify interface comes with several features to cover every sales aspect. This platform can be scaled up and enables business owners to meet the growing business requirements.

  • Basic Shop ($29 a month): With the Basic Shopify plan, you get all the fundamental functions of eCommerce. This is best suited for merchants who want to design a simple eCommerce store or have just started a business.
  • Shopify ($79/month): This plan covers everything necessary for business expansion. You have all the functions in the Basic Plan as well as the features such as sales reports, global sales support, etc.
  • Advanced Shopify (299/month): You can access advanced functionalities by selecting the advanced Shopify plan. Medium to large companies can grow quickly. In addition, this plan further eases the sales process.

About Wix

Interactive Drag-and-Drop Interface

Because of the drag and drop interface, Wix is considered a user-friendly platform. It means that the platform is available to people with different skills. It also provides adequate options for converting the store by extending its capacities. Additionally, it offers a mobile editor to check, edit and optimize your website for mobile devices. 

Huge Template Collection

The basic edition of Wix Editor provides 500+ elegant templates to choose from and allows updating the content of your choice.  

There are several dynamic platforms for both beginners and experts, like blogs, homepages, and landing pages. In addition, Wix offers free, elegant, and modern 60 eCommerce templates to startups or businesses with a less budget.


The Wix’s drag and drop feature allows businesses to manage all information at the front-end. This can be done by clicking on an image, title and dragging it anywhere you like.

Also, it is effortless and convenient for users to use with less or no technical knowledge involved. 

In-Built Video Feature

Undoubtedly, Wix allows your products to reflect. The video feature is integrated, enabling you to enhance the customer experience by showing the product live.

Wix is also appreciated due to the zoom capability of its product. Plus, the fact that you can create a unique check-out page for a trouble-free check-out.

Wide Range of Additional Features

Besides the core functionalities, Wix has a complete ecosystem built with smart goods and tools for easy website design. 

It provides HTTPS for free to ensure secure customer interactions with the website. In addition, Stripe and PayPal are integrated payment options.

Easy Online eCommerce Store Integration

Wix enables the online shop with the website to be included and at no extra charge. With its easily accessible and smooth integration method, an external buying solution is not even necessary.


At present, Wix eCommerce provides 3 different pricing plans, and it ranges from $17 to $35.

  • Basic Pricing – $17 per month: Enables startups or beginners to sell online with a set of amazing features. For instance, free analytics, unlimited bandwidth, sales reports, free domain, and so on.
  • Pro pricing ($25/month): Each feature of the basic plan has been added, and further storage, eCommerce features, and the professional logo are included in this pro plan. You also have additional deals like dropshipping, tax calculators, multiple currencies, etc.
  • Business VIP ($35/month): All features of the unlimited plan together with additional support will be provided to the eCommerce store owner. This plan also includes the excellent feature of reports that help you collect valuable insights and make decisions accordingly.

In addition to the two, Magento is a cloud-based eCommerce platform designed to create a unique experience for the digital retail market. It also provides a wealth of niche features and tools necessary for starting and growing a single online store. The platform Magento is the ideal choice for retailers who seek an all-in-one cloud eCommerce solution, in addition to Shopify and Wix. However, you may need to hire expert Magento developers to get the online eCommerce store designed.

Wrapping Up

It would be difficult to say which one is the best selling platform, of the two, Wix and Shopify.

Usually, because of its pricing, easy usability, SEO features, and extensive templates, Wix is ideal to create a general site.

However, in eCommerce applications, Shopify is the right choice. This is because Shopify has fully responsive designs, AMP (Accelerated Mobile Pages) support, multi-currency sales platforms, numerous integrations, etc.

All in all, for any merchant who wants to design an appropriate and professional eCommerce website, Shopify is the name! 

Disclaimer: The information in this article is provided for general education and informational purposes only, without any express or implied warranty of any kind, including warranties of accuracy, completeness or fitness for any particular purpose. It is not intended to be and does not constitute financial, legal, tax or any other advice specific to you the user or anyone else. TurtleVerse does not guarantee the accuracy, completeness, or reliability of the information and shall not be held responsible for any action taken based on the published information.



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