The business world is full of challenges and growing a business is not an easy task. Having a business idea and identifying a profitable business niche and sell valuable products/service is a huge commitment. Your business might be great but how are you going to present and showcase your abilities is important and without the right marketing strategies, you’ll be spending time and get no results. So let’s dig in the process and discover the best market strategies. The efforts made in strategies will only represent the image you want to show to people.
1. Content Marketing
Let’s be honest content marketing is the oldest and will always remain on the top as the best marketing strategy. In today’s world content is the key. What we see in advertisements and on social media is nothing but content. If you’re able to showcase and connect with the prospect you’re more likely to be successful because you’ve understood what the consumer is looking for.
For content creation finding out the keywords which have high search volume is important and this can be done through Google keyword planner or Ubersuggest. You will get to know what exactly people are searching that too country wise and it is free. This also helps to build a business niche because if certain keywords have the low volume you can jump in to create an authority on those keywords which will make high chances of you to rank on Google results.
2. Business model
We are in 2020 and Covid-19 has forced the companies out there to work on the business model. 2020 itself is a new Economy and it is no longer about Winning & Losing rather it’s only about Winning. When usually evaluating a business model from an investor point of view, ask whether the idea makes sense and the business model answers the important question for entrepreneur “How to pitch business idea” because if the business model is extremely good then pitching business idea seems to be easy and more likely to get investment.
3. Thoughtful leadership
In recent years we are witnessing thought leadership as of the most important marketing tactic used. Thought leaders are always seen as a go-to person so it is important to create that image. They are identified as trusted sources for the business niche who inspires people and always present innovative ideas.
For example:
- If we think about cab we see Ola and Uber.
- If we think about burger we picturize Burger King & McDonalds.
- If we think of eCommerce we automatically see Amazon.
This is because they are experts in these fields and position themselves in such a way that people are bound to think of them whenever they hear about a product/service.
4. Social media marketing
We live in a digital world and if the business is not online then that business is way back in the business world line. People need to see you through online channels that just not create trust but show credibility also. Linkedin, Facebook & Instagram are considered among the most used social channels. From Social media you’re able to create brand recognition, also able to do customer service, a great way to do link building as well and the best is content. Also, there are free online marketing tools that are used to create social media posts and track the website ranking and to track which page is ranking specifically. Nowadays free marketing tools have emerged as a savior for small entrepreneurs which helps them to and track every activity.
5. Inbound marketing
The Inbound market methodology is quite simple: Attract-Engage-Deliver. But the way you can use can be different. If the approach is out of the book then are chances to make this one of the most profit-making tactics.
For example: Right now every organization follows a basic sales cycle which includes:
- Find out the lead from doing research.
- Engage with a lead via call or email
- Ultimately deliver the product/service.
But what you can make a difference is try to make a delightful approach. Always deliver clients more than agreement. This delightful feeling for the client will make you more successful and eventually more sales and more recommendations.
6. Video Marketing
Nowadays people have less patience to read the content but if they saw a video that is around 30 seconds they are more likely to watch it.
- According to Hubspot: 81% of businesses use video marketing as their tool to present themselves on social channels and 63% business started using video marketing from 2019.
- According to Google: 6 out of 10 people prefer watching the video than watching television.
- According to Cisco: By 2022 online marketing video will reach 82% of the traffic which is 15 times more than in 2017.
Therefore its quite important for the business not to just come online but to start video marketing as well. There are certain free tools like Biteable, Clideo, Spark adobe, Moovly etc.
These are marketing strategies that have proven and are already being used by businesses out there. Armed with the powerful marketing strategies above, you should now have plenty of ammunition to fire strategies and get maximum ROI for your campaign. Get started and Maximize your marketing ROI.