Advertising with Google Ads has become one of the most common options for your Pay-Per-Click campaigns. The major goal of Google ADS campaign is to win more clicks and get more impressions. However, you may find it challenging to draw the attention of the internet users.
The most important thing to increase your ad visibility and ROI is to improve ad relevance. What does the term, Ad Relevance denote? It indicates how your advertising campaign has matched the user’s search. Thus, it is about relevant ads, ad groups, and landing pages. Professional digital marketers can help you in increasing your Google Ads relevance.
Paid search marketers always focus on the Quality Score data for Google Ads. One of the major components of Quality Score is Ad relevance.
While checking Quality Score, you can find 3 potential outcomes
- Above average
- Below average
Average and above-average status indicates no big issue in your ads, especially about the factor of relevance. However, when it is below average, you need to take steps.
Find the best tips to make your Google Ads highly relevant and increase your Quality Score.
1. Be precise while creating your ad Groups
You need to relate every ad group to a particular service and product. It is one of the ways to make the ads relevant.
For instance, as you have started a comprehensive digital marketing program with your startup blog, you need to deal with different advertising tools. Thus, for every tool, you have to create a unique ad group. One of them may be for content marketing, while the other one is for email marketing.
Moreover, the most important step is to place relevant keywords in your ad groups. Proper keyword placement will make your ad groups organized and increase the relevance of your ads. You will get clicks from the target audiences who are searching for your products and services. The ad clickers will never feel disappointed, and there is a higher chance of conversion.
2. Be careful while selecting Keywords
You need to choose keywords, which are directly related to the ad group theme. It is also important to ensure their relevancy to the post-click landing page. Try to find out different close variants of your keywords. The best rule is to identify at least 5 to 20 keywords for every ad group.
Professional and qualified marketers have found that long-tail keywords are better than single keywords for placing your bids. There are some more reasons for choosing long-tail keywords.
Long-tail keywords contain more relevant phrases, and they have lower search volume. For instance, shoppers, like to use the words, wireless router and not wireless router with USB 3.0. As the search volume is low, other advertisers will not target them, and thus, the competition level is low.
3. Include Negative Keywords in your ADS
Negative keywords are highly effective in blocking your advertisements for keywords that are not relevant to your products and services. Therefore, by adding negative keywords, you can increase the conversion rate. You can easily reach the audience looking for your products. Moreover, it will drive up the Google Ads relevance score.
There are special tools to find negative keywords, and you can use them to identify the right terms. With negative keywords, your PPC budget will be under control. You can minimize the waste of money on your ad spend. It will be easier to bid on more targeted terms.
4. Google ADS content and the landing page content must be relevant
Your ad and landing page content are proportionate to each other. After seeing your ads and clicking on them, the audiences will reach your landing page. Thus, when they find the content is not relevant, they will leave your site. You must not overlook this factor for better ad performance and higher Quality Score.
Furthermore, it is important to maintain the design consistency of your landing page and Google Ads. Check out every ad group and landing page to ensure that there is no missing keywords.
5. Create compelling ADS: Target the right location
You should not overwhelm viewers with a complicated ad copy. It is better to reveal the uniqueness of your services and products to win the competition. A personalized ad copy will persuade the viewer to click on the ads. Your ads will become more convincing to viewers.
Location targeting is another way of making your PPC ads more relevant. You may try to publish ads with different times, locations, and demographic details. It will help you in pushing up the relevance score of your Google Ads.
6. Increase your CTR
The anticipated CTR is another factor to measure the potential of your ad to receive the click. However, it is nothing related to your ad rank. It differs from CTRs in your Ads account. You can calculate it based on the performance of your keywords. There may be several reasons for the low and below-average CTRs. One of them is the irrelevancy of your keywords to your ad copy. For instance, when someone searches for thermal mugs, he may not like to hit the ad of a kitchen store brand. Although there is a close connection, some keywords trigger irrelevant searchers.
7. Start testing multiple PPC ADS
You have to check and recheck your ad copies to refurbish them. You may also try out different keywords for those ad copies and wait for testing their performance. You will learn about the ad group, which reaches you to your advertising goals.
The best fact is that Google Ads can automatically rotate advertisements in your ad group to ensure the desired performance.
You can apply A/B testing methods for your campaign to keep up the relevancy of your ads. Regular ad testing will enable you to achieve your marketing goals.
It may not be easy for you to deal with the technical details of your Google Ads. That is why you can hire professionals for your PPC campaign with Google Ads. Dedicated PPC marketers will create the best ad copy and make your campaign successful.
Author – Saayed Khan and Founder of SGHostGuides, he has a very strong background in the Web Hosting field with a passion for writing and learning new things in the Digital Marketing World.