Video marketing content is engaging and the most consumable form of content on the web. It can easily be addicting when used in the best manner. There are many tracks on YouTube and other video sharing and watching platforms.
Study shows that more than 55% of people watch video content while 78% watch such content once a week. This number is growing steadily and also represents why video marketing content is important and should be part of your marketing strategy.
Coming up with content that helps you strengthen your bottom line isn’t as easy as you think. So here are 7 video marketing content ideas that will help you to strengthen your bottom line. This list of video marketing ideas for content creators will surely help you mix things up and drive engagement and reach more conversions for your approach.
What is Video Marketing?
Video marketing simply refers to using visual content to promote or market your offerings or brand on a digital platform. When you use video to educate your current & new customers about your business or product, market your brand, your business product or service, and engage on social media, you’re said to be using video marketing content.
Why is Video Marketing Gaining Importance?
According to a HubSpot report, more than 86% of businesses use video as a marketing tool. However, approximately 93% of businesses believe that it boosts user understanding of their product or service, whereas about 72% of businesses strongly believe that it has enhanced the conversion rate of their website.
More than 92% of marketers who utilize video say that it’s an essential part of their marketing strategy. Perhaps approximately 87% of video marketers apprised that video gives them a positive ROI. Hence it becomes crucial for brands to understand how they can use video to market their brand and create awareness about their business products or services.
Now more customers are expecting to have marketing messages in the form of videos instead of boring text. More than 50% of customers prefer video content over other types of marketing content from a brand. Videos have changed the way how brands get connected with consumers. It has revolutionized the way how brands sell, the way customers consume, shop, and the way the service team maintains relationships with consumers.
Top Video Marketing Content Ideas: Which is Best to Strengthen Your Bottom Line?
Making a professional video takes time, resources, and talent. No matter whether you are producing video with an outside team or in-house, the process can be time-consuming. However, after producing a phenomenal product, a big piece of the puzzle is overlooked, which is the promotional strategy.
You might have got great at promoting your blog content; however, video content marketing is a whole new beast. Including video on the landing page can boost your conversion by almost 80%; video content resonates well with the audience and helps you strengthen your bottom line. You can use technology in marketing to leverage better results. Furthermore, there are various tips to consider to make more people click, watch, and take action, let’s explore a few here.
1. Optimize Your Video Thumbnail with a Smile
The thumbnail of the video is the most crucial component to drive more visitors to play your brand video. Every one of us always judges a book by its covers, so it becomes essential for you to dress your video for the circumstance by making it compelling. Ensure to have the best thumbnail image.
You can use images of humans with direct eye contact as it is one of the proven ways to make more people play your video. Why do so? Because most of us relate to other people. Will you open a book with boring text on the cover or the one with an image of a human with a smiley face? For sure, a book with a picture of a human with a smiley face. The same theory applies to video thumbnails.
2. Use Live Video Streaming Apps
There are lots of ways that help you implement live streaming in the video marketing campaign. Live video usage has created a great buzz since Facebook introduced Facebook Live. Lots of social platforms, such as Instagram, Facebook, and many more, enable live stream video from the platform. You can use any to gain huge popularity in today’s competitive market.
3. Edit Your Video Length To Fit with Platforms
Video content is a natural addition to your marketing approach. Optimizing the length of your video can help you stand out against the competition and deliver your message to more customers. Take enough time to make decisions about the video length, and ensure to keep the length as per the platform you are choosing to post it. This ensures that your potential customers don’t miss any essential information.
4. Show How
Telling your customers how your product is through text content is less effective compared to showing them how it works through video content. Utilize a video walkthrough to explain how the NBA NFT marketplace service is valuable these days or how your beauty product benefits their skin or video about any other product that you are selling. Demonstrate how it helps their business by emphasizing the selling points.
You might know well that social media has great power. Most people start their day on Instagram, Snapchat, Twitter, or Facebook. Hence it becomes essential for you to check that your video is easily shareable on all social platforms. Adding a share button to your video can help prove a beneficial option as it makes it easier for your potential customers with others, helping you drive more leads.
6. Don’t Avoid Promoting Your Video on Social Platform
You can try lots of tips to get worth for your marketing approach. It’s time to scrape out the quarters from the bottom of the backpack and put them behind the video marketing approach. It doesn’t cost you high to promote your video on social platforms like Twitter, Facebook, or any other. Just pay attention to the audience and campaign set to run a successful campaign and drive delightful ROI.
7. Value Proposition Video
If you are not getting enough questions from your targeted customers, then there are chances that they are unaware of the purpose or value of your product. Thus create an effective value proposition that highlights the advantages and results of utilizing your product.
You can create video content that shows how different and better your brand product is from other competition. It helps you build a solid value proposition; creating a video can help you have a clear understanding of what your product is about and how helpful it is for them.
The Hubspot report shows that more than 79% of marketers who are not using video plans are thinking of building the strategy and executing the same in the following year. At the same time, 99% who are using it are planning to go with the same ahead as it helps them to get a worthwhile result.
There is no approach as effective as video content marketing as it helps to generate more leads, educate your potential customers, and convert more customers into a loyal customer base. The video marketing approach isn’t new, but its importance has increased to a great extent these days as more people prefer video or text content; hence it is better to go with this approach to gain better results for your brand in the short term.
There you have the top 7 video content marketing ideas that help you create awareness about your brand, product, and services. However, the list doesn’t end here; there are a lot more than you can consider for achieving fabulous results. Just search for the one that works best for you, create a video, post it, and more importantly, don’t forget to promote it on different platforms.
Author – Gaurav Kanabar is the Founder and CEO of Alphanso Tech, an India-based IT Consulting company that provides a Cryptocurrency Exchange Script, Metaverse Development Services, music, and video app development services to individuals as per their specific demands.