As an interior designer, you make people’s premise stand out but what about your own business? Being a creative person, you’d decorate the place in an alluring manner but here, we’re referring to your prime salesperson, your business logo.
Have you invested in a professional logo design or are you counting on your talent, alone?
We are in a competitive world where everyone has plenty of options when it comes to rendering services. So, how do you plan to be chosen by your prospective client at the very early stage? Read on and discover how you can benefit from a professional logo design being an interior designer.
1. Own a Recognizable Face!
There are two stages when your business impresses the prospective client.
One, when you’re in the meeting showing them all the great designs that you’ve visualized for their place. And the second where they’re seeking a perfect service provider to handle their interior design project.
A logo design works more than just a symbol of your business by convincing them to take the next step and call you. And if you’re operating without a business logo, you’re missing to win in the first stage, where the clients are considering different service providers in the online search or maybe at the business listing website.
Imagine yourself as a client who’s in search of an interior designer. Now, the business listing doesn’t have a professional logo design (or any logo at all) would you proceed further or scroll down to see other interior designer’s number?
You’d most probably scroll down because you can’t imagine the face of the business (which is represented by your business logo).
2. Grab Attention
There are 100s of interior designers in your county, alone, and the other 100s are ready to take over the industry. So, how do you plan to retain your clientele in presence of competition from both old and new interior designers?
As a creative person you already know how art makes everything look clear even in the crowded scenarios.
A professional logo design can do wonders for your agency by bestowing a unique, attractive personality to your business. With the help of colors, typography, and a specific design, you can smartly become spot-able regardless of any number of other interior designers on the listing page. Not only that, you can even convince them to click on your listing, visit your website and check your past work on tprofessional logo designhe basis of a flawless logo design that speaks for your business and the creativity that awaits them.
3. Flaunt Your Creativity
Before you start assuming that a custom logo design is your business’s gatekeeper and that’s it, you need to rethink but in creative ways. See, a professional logo design offers you an opportunity to display your creative side to a huge audience containing few of the potential clients in them.
Since the logo design is the most common marketing collateral that people notice about your business, you can tone it as you want them to see your business. There are unlimited options that you can try in your custom logo design and give people the exact image of your business via your logo.
From abstract to calligraphic and even retro style logos, you can consider a number of logo design ideas and keep your business identity as unique as you want.
4. Market Creatively
Do you know what makes the best logo design for an interior design agency?
It’s the ability to send the right message regarding the business and its services just by looking at it on the very first glimpse.
Look at the McDonald’s golden arches and see how masterfully they connected them with their fast-food business. By rendering the services of a graphic designer, you can have a logo design that represents your business, too.
You can include a hidden message in your business logo or relate it with one of your business values, too. So, people can relate your business logo with your company just by looking at it and know that they’ve located you.
5. Be Memorable!
During the conversion cycle, your potential clients would most probably bookmark your business website (or remember your logo, only).
When they come back to take your contact number, are you ready to get discovered by them?
At this stage, they might miss your name but they would recognize your business logo which is why you must invest in a custom logo design for your interior design agency.
With a certain color combination or design, you can leave a striking impression in their minds so when they want to hire you, they recall your business via your business logo. So, sit with your graphic designer, and try to update your business logo if it lacks the memorability quality.
6. Add A Professional Touch
As an interior designer, you’d be impressing your clients with your work, with your presentation then why leave the most important stage unprepared? Before contacting you for the services, they’d judge your work quality by looking at your business logo. Being a professional you already know that each client notices every little detail about the business. By hiring a professional graphic designer, you’re basically adding the kind of professional touch to your business image that can get you win the clients.
So, when you invest in a custom logo design, you impress them at the very first interaction between them and your business.
7. Add Symmetry In Promotions
Your business logo would be working for you on various places (not just on your business card). So, you must make it adaptable according to the various platforms where you intend to market your interior designing solutions. From the top left corner of your website to your company profile and even on promotional files (that you give out to various people), your business logo should be in proportion on all platforms. You can ask your graphic designer to resize your professional logo design for each platform before closing the project.
Comment below and tell us what else do you expect from your custom professional logo design as an interior designer.
