Legal firms are having a difficult time differentiating themselves from one another. Every firm desire – gain more leads, pay clients, and revenue. Most firms, however, use similar methods to reach their goals. This could be your opportunity too.
Your website is your face in this digital world which plays a crucial role in attracting leads.
What is the best way to get it to work properly?
Marketing campaigns that combine design with content are highly effective:
- User-friendly interface
- Boost website search engine rankings
- Regular flow quality leads
The best legal marketing company – Legal Soft Solution, has compiled the list of 7 tricks to revamp your law firm website;
1. Develop Strategic CTAs
We previously stated that we should make it simple for people to take action. One method to do this is to put calls to action strategically, or CTAs, and the language they utilize.
Low-commitment and high-commitment CTAs are the two categories of CTAs. Remember that the more the commitment, the lower the response rate.
This occurs because the user is often unwilling to commit to dealing with your law business. Using messages like “call us now” or “purchase now” may not be the ideal choice because these are high-risk behaviors. Use terms that generate a low-commitment activity in your call to action, such as:
- See what services are available
- Find out more
- Read the most recent blog posts
- Now is the time to shop
Make a list of the CTAs you’d like to use. Always utilize multiples and plan where you’ll put them. Place your most powerful CTA at the top of your page. As a result, you’ll boost the above-mentioned user experience.
2. Optimize Your Website For Google’s Page Experience Algorithm By Making It More User-Friendly
Back in the day, legal firms had to be concerned about the user experience once they arrived on their website. With Google’s Page Experience Signal, a terrible page experience can now harm your site even before your potential clients arrive.
Whether you’re a brick-and-mortar law office or a virtual law company, the user experience will have a substantial impact on how your legal website performs in Google in 2021.
Google began rolling out its Page Experience Signal, a collection of performance criteria that determines where websites rank, in June 2021, after revealing its intentions for revisions over the previous year.
The new Google algorithm evaluates website pages based on how visitors perceive the experience of engaging with them. In other words, if Google believes your website visitors will have a negative experience on your web pages, Google may not give those sites a high ranking.
Because Search Engine Optimization (SEO) is so vital for law firm marketing, your website should follow specific metrics and Core Web Vitals to ensure a good Google page search:
- HTTPS encryption ensures secure browsing
- Intrusive interstitial instructions, implying that the user can readily access the information
3. Showcase Your Legal Experience And Profile
Your company is trying to market its services. Include a prominent display of that service on the homepage. Prospective clients should know what services your firm offers and who your attorneys are when they visit your firm’s website.
Many legal firm website designs have failed to exhibit their products or services successfully. Others have attempted to showcase far too many services on one page, resulting in a lot of noise and confusion.
Your first impression should be a professional one, and it has only a few seconds to be established.
If you’re a web-based service, you might want to use photographs of phones or laptops and embed the showcase images within those photos. Providing this service will help your customers anticipate how their interactions with your service will be.
4. Update The Content On Lawful Websites
Even Google recognizes that content is still king. If your website has been there for a while, you can boost its visibility by updating existing information and adding new content.
At the very least, your material should accomplish the following:
- Client engagement
- Obtaining client data such as names and email addresses
- Educating or informing
- Additionally, keywords and long-tail keywords related to your sector, such as “criminal attorney in California” or “finalized divorce paperwork,” should be included in your blog pieces.
At the end of the day, the purpose of the content is to get your clients to take action and retain your services.
5. Make Use Of Your Company’s Colors
Even if you’re using a prepackaged theme, using your brand colors is a terrific way to make your law firm’s website design stand out. You can use them as a background, on buttons and calls to action, in links, and visually divide your website sections.
WordPress themes nowadays come with a plethora of customization options, including the ability to change colors with the click of a mouse. You may incorporate your brand colors across your website, but make sure there is enough contrast between the background and the text. Another thing to remember is to conserve brighter hues in your palette for calls-to-action, such as reds or oranges, to make them stand out.
6. Create Content Via Social Listening
Case studies are a terrific method to exhibit your legal knowledge and expertise, as well as the results you’ve achieved for your clients, on your website. However, by using social listening, you may develop even more compelling content for your website, which will help you increase organic visitors to it.
Monitoring social media platforms such as Twitter, LinkedIn, Facebook, and any other platform for specific phrases and hashtags relating to your sector is known as social listening. This allows you to acquire insight into what people in your business are talking about and potential client’s challenges and issues. You may then use those keywords and search terms to write blog posts and articles, distribute them on social media, and even join in conversations by directing your followers to your blog and website.
7. Provide Links To Your Social Media Accounts & Make Contact Forms Easier To Fill Out
People now use social media to discover more about a firm, much more than static websites. As a result, it makes the procedure easier for visitors. Include links to your social media accounts to let potential clients know how to follow and engage with you.
Every page now has a link to the social media accounts in the footer these days, and it is advisable to routinely link to accounts in blog entries.
A quick, functional, and pleasant site to the eye will have a lower bounce rate, encouraging visitors to stay and discover more about you. As a result, more leads may convert into new customers. Take a few minutes today to make these basic site improvements and see the difference for yourself!
Finally, keep your contact and consultation forms simple & pretty straightforward by just requesting the information that is really necessary. This will prevent visitors from being overwhelmed and abandoning the form before it is filled out.
For initial contact on the contact form, simply asking for their names, email addresses, or phone numbers, as well as a quick message, is more than enough. Once they’ve set a meeting, you can always get more information about their case. You can also use a booking form to allow people to plan the date and time and save time on the phone; however, keep the booking form as basic as possible and ask for the required information.
Bonus Tip: Include Videos On Your Firm’s Website
Adding videos to your website may considerably improve its look and give you more authority in your practice area.
Videos can be used to break up content on your website pages and offer information in a visually appealing interactive fashion. You can do the following with videos:
- Demonstrate the personality of your law firm’s brand.
- Make testimonies or reviews available.
- Gain the trust of potential clients.
- Establish yourself in the legal industry by standing out from the crowd.
Do you want to use videos to improve your user experience? Make sure your movies are informative and substantive and that they don’t play automatically. On your website’s home page, an introductory video of you speaking directly to your target audience can demonstrate that you’re a real person assisting real people with real problems. The importance of authenticity cannot be overstated.
These Tips Will Help You Take Your Law Firm Website to the Next Level!
Is your firm’s website equipped with all of these elements? If not, which ones are missing? Make your law firm’s website more user-friendly and successful by looking at what you can do to improve it. You can then update and modernize your law firm’s website and reap the benefits! Track and analyze your firm’s website statistics.
The advice in this post will help you create an exciting and one-of-a-kind law company website design that converts visitors into clients. If you’re just starting your law firm website?, begin by selecting the ideal theme or HTML template, and then use the advice we’ve provided to brand, market, and create a site you’ll be proud of.