8 Approaches to Involve AI in Digital Marketing for your Business

It’s time to reshape your business to another level. In digital marketing, AI is the next level we’re talking about.

Artificial intelligence is a growing industry. Many businesses are adopting AI to automate their businesses. AI comes with high performance, customer experience and automates businesses. 

In this article, we’ve covered AI and some top ways to implement it. If you want to know more about AI, then keep reading this article.

So without wasting a second, Let’s Begin!

What is Artificial Intelligence (AI)?

Artificial Intelligence (AI) is a growing technology. It is used to find the best solutions. Its main purpose is to think, react and find solutions. It is the best possible solution for Businesses. Many businesses use big data & AI techniques to find out the solutions. 

By using AI, companies understand the customer’s needs & wants. Also, help in enhancing the customer’s experience. To make customers’ experience more delightful and useful. 

Many companies use this technology and learn more about their customers. AI is also helpful to find the customer’s needs and what they’re looking for. This technology is adapted by Netflix, Amazon, Google, and many more. 

Benefits of adopting artificial intelligence

Enhanced insight into the Audience – Businesses use artificial intelligence (AI) to learn about their purchasing Behaviour & their needs. It helps to find out the targeted audiences, their interests, and what they need the most. 

More Competent Marketing – Using artificial intelligence, businesses know the right marketing strategy. They can understand the Behaviour of Customers by using AI.

Enhanced Productivity – Artificial intelligence gives a boost to companies. Most of the work is done with Automation, and it helps to increase productivity.

Enhanced Rate of Interest – AI helps businesses to analyze the interest of their targeted audience. It’s easy to create the right marketing strategies using AI to reach out to the right audience. 

Enhanced Security – User’s give priority to Security, and companies know very well. Most companies build their websites with high security and use AI technology. The website does many Heavy transactions, sharing, and purchasing an AI handles everything. This keeps data safe and secure from any hack. 

And many more benefits we’ll discuss below artificial intelligence. Many powerful AI applications are used in your digital marketing to grow business faster.

Let’s discuss how AI involves in Digital marketing to grow businesses

1. Chatbots

AI is used to improve the customer experience and fulfill their needs. Companies use AI to find out the best solutions for customers’ needs. A chatbot is the most powerful and best way to engage your customers. 

A few years ago, an email support system was used to handle the customer’s queries. But today, chatbots replace traditional customer support with new technology. There are so many benefits that come by using Chatbots like:

• Chatbots can talk with tons of customers at a time because AI serves “one to many.” 
• A chatbot is working 24/7 and solves users’ queries with the best possible solutions.
• Customers can also select the language to discuss. 
• Many Giant companies are adopting this technology to build Chatbots. Whatsapp, Facebook Messenger, Slack, etc. using this technology to handle millions of queries. 

2. Email Marketing

Artificial intelligence helps many businesses to do successful email marketing campaigns. 

Many tools are available for email marketing, but AI is an advanced marketing tool with High ROI. Some Popular AI-based email marketing tools are Boomtrain, Phrasee, and Persado. 

3. Digital Advertising

Many Giant platforms like Facebook, Google, and Instagram adopted this technology. AI helps businesses to target a specific audience with age, gender, interest, demographics. 

Companies use AI to target the right audience & showcase their products and services. With AI, it’s easy to find the trend in the market, and based on Requirements, companies create products. 

4. Voice Search

Most applications support voice search like Amazon Echo, Alexa, Siri, etc., for searching. In this digital era, users don’t need to type to search for something if they can use voice search. AI analyses your voice to understand your command and give your desired results.

5. Landing Page Experience

Have you noticed the difference between Previous websites and today’s websites? It’s called a landing page. Users don’t visit websites. They visit landing pages for some specific purpose. For Example – visitors go to any particular product page or sales page. 

AI is used to track the user’s activities on the landing page. And based on these activities, businesses understand the visitor’s needs. After a complete report, companies make some necessary changes to the website to get a High ROI. AI tools help businesses to track the visitor’s activities and find customers’ needs.

6. Predictive Analysis

AI used predictive analysis to predict future requirements and needs. For this, companies use data and techniques to find out the best possible solutions. Businesses follow this approach, predict the upcoming requirements, and start working on them.

7. SEO

Now, businesses are using AI & SEO together to build an advanced system. SEO is all about keywords. When users type any keyword, they’ll get the most related results. And AI enhances the experience of SEO on the internet. Google Home, Amazon Echo, Alexa are the best examples of AI. They used to find something using voice search. Artificial intelligence adapts to new changes. And users can choose a suitable language as per preference.

8. User Experience (UX)

If the website looks ugly, unstructured, it’s hard to stay on it for seconds. But nowadays, websites are focusing on better user experiences. Users love to spend more time on the website to keep engaging and interacting. All credits go to AI because websites have elements & things to keep engaged users. Companies’ main focus is to give users what they’re looking for. Users get similar suggestions, products as per user interest. This is all done by implementing AI on the website.

Some best areas where businesses can use AI in digital marketing

Let’s discuss some best examples of Businesses using Artificial Intelligence in Digital Marketing.

Example #1 Starbucks Uses Predictive Analytics to Serve Personalized Recommendation

Starbuck is the best example that uses Predictive Analysis (AI). According to the research, companies identify customers’ needs and wants by using AI. They’re providing personalized recommendations to their customers. 

Example #2 Alibaba Opens a FashionAI Store

Fashion is the top trend all over the world. Alibaba knows the value of using artificial intelligence in fashion. That’s why they opened a FashionAI Store. This store has artificial intelligence tags to analyze customers’ activities. If you go to the clothes section, you’ll see a smart clothing mirror to know in detail about clothes. Also, you’ll get some best recommendations as per your interest. Artificial intelligence helps businesses to grow more. That’s why Alibaba plans to launch a virtual wardrobe app to see the outfit they tried on in-store. Alibaba focused on giving experience by using technology. 

Example #3 Customers Create custom Nike sneakers in 90 minutes

Nike allows customers to create their own Nike Sneakers with full customization.

So, visitors go to the store and start making their own Nike Sneakers by adding colors.

They provide customers with blank Nike sneakers and allow them to fill as per their choice. They need to choose and design your customized sneakers. It’s an amazing experience that Nike provides to customers.

Why is Artificial Intelligence (AI) Important in Digital Marketing?

There are so many benefits of using AI in digital marketing. Let’s see some major benefits of using AI:

• Automation
• Minimizing Errors
• Cost Savings
• Increased ROI
• Increased Personalization
• Faster Decision Making
• And many other benefits of using AI.  
• Businesses use this technology for development and growth.

What are the Major Gears of AI marketing?

AI is all about two elements, i.e., Big data & Machine learning. Let’s understand more in-depth and how it’s useful in digital marketing:

1. Big Data

Big data means when some big amounts of data. It’s used to analyze and find useful information to grow businesses. AI comes with the best possible solutions by using big data.

2. Machine Learning

Companies using Big data & Machine Learning to do in-depth analysis. It helps to understand the customer’s needs and wants to grow the business. That’s why businesses make decisions based on collected data.

Final Verdict

Artificial Intelligence is a growing technology all over the world. Businesses are adopting this technology to grow their businesses. We all know AI is the future, and companies see the importance. Companies are using AI to build automated systems for their businesses. And if you understand the importance, then it’s the right time to adapt to it.