Since you’ve been in the roofing industry for the past many years, you’d already tried a lot of different ways to generate leads, right? You might have noticed a lot of shift in the behaviors of the consumers in the past couple of years. This is all because of the internet and social media platforms.
There is no doubt that one of the significant challenges that roofing businesses face is generating commercial roofing leads. As a matter of fact, a lot of business owners are in a constant battle of trying and testing different ways for growing their business in the local and international markets.
What Is Lead Generation?
This is especially for the people who do not know the literal meaning of lead generation. Lead generation refers to the process of finding prospective customers for your business brand, products, or services. Whereas, if you are a sales reps or the owner of a business, you might have already had some experience in generating commercial roofing leads.
Keep in mind that lead generation is the most imperative for the sales and the marketing team. Why? This is because it helps them to generate more leads and also obtain new sales lead.
Advice: If you are among commercial roofing companies in Santa Monica CA or of any other area and want to generate leads and sales… you need to target your local market first and involve inbound + outbound marketing tactics.
14 Ways To Get Commercial Roofing Leads
When you search online for commercial roofing leads generation services, you’ll find a lot of companies that’ll claim to be your best bet. But, keep in mind that you need to diversify yourself. It is you who should be considering all the lead generating options for your business brand. This is why we’ve compiled a list of the top 14 ways to get commercial roofing leads. Read on until the end to get the most out of it.
#1: Optimize The Website
Always remember that your website is the most important element for marketing. This is why it is highly suggested that your site should outshine from your competitors and is also able to convert the audience into leads and customers.
Your website should be engaging, concise, and it ought to increase user experience.
#2: Canvassing
There is no doubt that a lot of roofing business owners started their career by pounding the pavement. They knew that this all is a bit unsettling, but their hard work would pay off.
Now that you’ve started selling face to face, you’d realize that the money from your roofing business is falling from the sky. This all implies that the need for roofing services is spread farther than just canvassing in a specific area.
#3: Google Paid Ads
Did you know the PPC or any other marketing campaign will benefit your roofing business? This all depends upon how much competition is in the market and how much you are willing to invest.
Trust me, all your hard work will go in vain if you do not set your ads correctly.
#4: Business Listings
If you are looking to generate more commercial roofing leads for your brand while at the same time want to get discovered easily, you need to get listed on an online business listing directory such as Yelp, HomeAdvisor, HighFive Listings, and some more names.
Make sure that you upload basic business information such as name, address, and phone number accurately. Or else, you will not get many customers.
#5: Partner With Local Businesses
Partnering with local businesses will show your support of the local system and also get your company name spread out to others.
This type of partnership is often referred to as co-marketing. Most of the co-marketing partnerships work well if they use referrals as well.
#6: Make A Referral Program
Since you have a lot of existing customers, why not use to lure in new customers? Well, for this, you need to create a referral program and you need to provide your existing customers with an incentive for every new customer they bring in to your business brand.
#7: Track The Weather
Weather plays an important part in your roofing business. So, why don’t you use it to generate more leads? There is a lot of storm tracking mobile applications that you can use in order to stay on top of where the storms are expected to hit. You just need to visit the houses after the storm has hit that area.
#8: Stay Active On Social Media
Staying active on social media platforms is also one of the best ways to generate more leads. Go have the option to go live-streaming with the audience and answer their queries in the best possible way.
#9: Email Marketing
Email marketing is not outdated. Most commercial roofing leads are because of email marketing. You can grab the attention of the people by sending coupons or discount offers in the email.
#10: Host Local Events
If you want to find local leads for your business, it is highly suggested that you host a local event or you can even participate in a trade show. In either case, you need to let the people know that you exist.
#11: Post Ads On Social Media Platforms
Social media platforms allow businesses to post their ads in order to market their business brand, their products, or services. The more followers you have, there will be a high chance of getting more leads.
#12: Local SEO
If you want to increase user engagement and also want the search engines to rank your website, you need to invest time in local SEO. It is a process that helps customers find businesses that have the best rating.
#13: Create Local Content
Do you think that you will be able to retain the attention of customers with bland and inaccurate content? Of course not! You need to upload accurate and unique content on the website. Or else you’ll have a high bounce rate.
#14: Optimize Website For Mobile Users
For the past couple of years, a lot of searches on the internet have been conducted using mobile phones and smart devices. And if your website is not optimized for mobile end users, you can expect to lose a lot of potential customers.