Being home to many astonishing natural sites, Darwin attracts over 500000 tourists from around the world each year, making it one of the favorite cities in Australia. Therefore, it’s safe to say that there are constantly hundreds of new people in Darwin who are not very familiar with their surrounding area and rely on the internet whenever they need something. This means that businesses that do not show up on google searches miss many potential customers. With the ever-growing popularity of the internet among people, entrepreneurs have come to appreciate the role the internet plays in their business.
Knowing that Google has become the first source of information for customers, smart business owners have already bonded with the internet and are now enjoying the result. If you own a business and wish to have an online presence, here is a complete guide for you to follow.
What is an online business?
An online business is a business that provides online services or sells its products online. As people are getting more and more internet-dependent, entrepreneurs and business owners tend to orient their businesses towards online services. Having constant exposure to myriads of net surfers, building a stronger customer trust, and receiving hundreds of new customers every month, are just some of the benefits of having an online business. Among the most famous online businesses are Amazon, Facebook, Netflix, and Salesforce, to mention but a few.
Launch a website
The first step in starting an online business is to launch a website. Your website is a platform via which you introduce or advertise your products. It also gives your customers the opportunity to leave their comments or list their orders. On your website, you can share detailed information regarding each and every product/service you provide, letting your customers obtain as much information as they require. However, you probably know that a good website should have certain features so that it works efficiently. Among such features are; attractive appearance, loading speed, mobile compatibility, accessibility, and browser consistency. It is ill-advised to embark on designing a website all on your own. If you value your time, you need to look for a renowned web design company and ask them to help you with your website. The easiest way to find Darwin’s best web design companies is to connect to the internet and search “web design services Darwin”. You will then be directed to the web design companies which have been cited most by people like you. Here you need to check the customer reviews and the previous projects that those companies have accomplished to decide which company you should go for.
Hire a content writer for your business
Customers usually search the net to find out more about the products or services they are looking for. Search engines list websites according to their relativeness and authority. When viewers are directed to your website and do not find any informative content, they will probably not stay there for long. This means that you haven’t given them a good chance to learn about you and your products or services, and search engines will punish you accordingly by not directing them to your website anymore. As a business owner, you probably do not have enough time to create proper content for your website. Hiring a good content writer ensures having interesting, informative, and up-to-date content on your website. If your website is inclusive enough and provides excellent and valuable information regarding your services in Darwin, it becomes one of those sources that many people constantly use. Remember, the more people visit your website, the more authority search engines will give to it.
Make your website Google-friendly
No matter how professionally your website has been designed and how valuable its content is, you still need to add some features to make it Google-friendly. Being Google-friendly means that your website has certain features that allow search engines to find it among thousands of other similar websites and bring it to the top of search results. In order for search engines to prioritize your website over other websites, it is essential that you apply SEO to your website. These include on-page and off-page features that, when added to your website correctly, will result in a strong online presence which ensures getting more and more customers. You can learn a lot about the basics of SEO online, but hiring A Darwin-based SEO company will save you tons of time, and they will apply the best SEO techniques to your website.
Invest in the local citation
The local citation refers to listings of your business on online platforms. Simply put, the local citation has to do with mentions of your company/business, including its name, address, and phone number commonly referred to as NAP. This is an excellent way to appear for local searches. When you regularly mention your NAP on various online platforms in Darwin, search engines show your NAP for Darwin-based searches. The end result is that even those who have never heard of you will little by little come to know you and put their trust in you. It is also a good way to drive more traffic to your website, as your NAP can also include your website address.
Claim your business
Another way to gain more visibility and consequently more credibility is to create a business profile (also called Google My Business Listing). The intention behind creating a business profile is to tell google that you own a business, and it should show your business location on its maps for related searches. Imagine you own a locksmith company in Berrimah. Those who are new to the area and need a locksmith will most probably resort to Google to find the nearest locksmith. They will probably search something like “locksmith near me” or “locksmith in Berrimah”. In such cases, Google only shows those locksmith companies which have a business profile. Therefore, if you do not have a business profile, your company will be missing on Google maps, hence losing many potential customers every year. Apart from showing your exact location in Darwin, your business profile can also provide other important information such as working hours, phone number, and website address.
Present your business on social media
Almost every individual around you in Darwin spends some time on social networking sites every day. The popularity of some of these sites simply goes beyond expectations. Having some channels in social networking sites such as Telegram, Instagram, and Facebook will give you a good opportunity to present your products to thousands of Darwin settlers. On your social media, you can advertise your products and tell your audience about the latest changes you have made in your products as well as the special sales you have considered for some special occasions. It is also an additional way for your customers to reach out to you and make their inquiries. More importantly, you don’t need to pay anyone to manage your social networking site for you.
A strong online representation of your business ensures receiving hundreds of new customers every month. This article provided a thorough guide on starting an online business in Darwin, Australia. Try the tips provided above, and it will hopefully skyrocket your business.