Social media and search engine optimization are two interwoven strategies that cannot be separated from one another. Both these methods help build a solid online presence that is vital to driving the relevant traffic naturally. This is why it is important to have a strong social media presence to boost search engine rankings.
Every digital marketer is well aware of social media optimization as it fuels the marketing efforts to make them successful. But how does it help the business attract its target audience. Let us try to understand the power of social media optimization.
How Social Media Optimization Helps?
In the past, social media marketing and SEO were seen as different things. Today, the line between the two has blurred to a great extent. It is noted that half of the marketers failing in social media marketing don’t get the benefits of SEO.
It is important to use the two in a healthy balance to be able to come up with a nice content. Here are some of the ways in which SEO can help build better social media marketing strategies.
1. Widen the Reach
Any business should expand the customer base to achieve success. You can do this by discovering the right audience and reaching them. Social media is a great way to establish the brand in the niche and create relationships with the target audience while catering to their preferences. Most people use social media on their phones so it becomes easy for them to connect with you.
2. Build a Strong Web Presence
Making a strong online identity and authority is crucial to any brand looking for marketing success. Social media optimization helps build a web presence and lets you establish the authority and trust in the eyes of the audience. Social media gives the brand the visibility it needs to start reaping the benefits of this strategy while educating people about what you have to offer.
3. Attract Relevant Traffic
Any marketing campaign focuses on attracting the right traffic. Regardless of the stage of the business, seeing a good amount of targeted traffic is important for success. Social media optimization helps generate relevant traffic for the website. This type of traffic is free of any geographical barriers and explains the behaviour of your audience.
4. Better Lead Generation
High-quality leads help your business in many ways. Some businesses use social media to increase brand awareness while others leverage its strength to generate targeted leads. Whatever is your lead generation strategy, you can take it to the next level by entering the right social media channel.
How to Use Social Media Optimization?
1. Focus on the Target Audience
To leverage the benefits of social media, it is important to identify and understand the right customer base. This also means that your content should be relevant to your prospects. When it caters to their needs, they are more likely to like, comment and share your posts.
So you should aim to generate content that serves your target audience with some useful information. Step into their shoes and try to understand what type of content they are looking for. The next step is to come up with high-quality content that helps you reach out to a wider audience.
2. Identify the Right Channels
According to recent reports, Facebook is the most used social media channel followed by YouTube and Instagram. So it is important that you leverage the benefits by aligning your goals. Selecting the right platform depends a lot on your website content. Those who want to focus on consumer products and services can use Instagram, Facebook and Twitter while LinkedIn is better for B2B marketing and suits business-oriented stuff.
3. Focus on Keywords
For maximum exposure, your content should be aligned with keyword research. If you don’t optimize your social media profiles, you will need to focus on keywords. Keyword research is all about finding the relevant topics and phrases your audience searches for.
You can use these terms in your profiles and content to make the most out of SMO and SEO. Understanding what keywords, topics and hashtags are being used daily by your target audience helps you make the content not only relevant but also interesting.
4. Share Quality Content
The search algorithms have changed a lot in these years, but one thing has remained unchanged – the importance of quality content. Sharing quality content is important for website ranking and social media is no exception. Whatever you share on your social media channels should add some value to the visitors.
Choose posts that entertain, educate and inform the audience and you will see people get attracted towards your brand. To be successful, you should maintain consistency with quality. Set a frequency of posting and use scheduling to make sure your audience receives the right dose at the right time.
5. Schedule Content
Once you have created the perfect content, you should find the perfect time to post it. How frequently you share content is also important. The ideal time for posting content is different for different platforms. Each platform has its peak timing that you can leverage to improve the potential of your content.
It is recommended that you create the posts ahead of time and schedule them using the right tools. Scheduling helps by reaching out the target audience at a time they want to see the content. Also, make sure you post updates regularly enough to seem active to the users.
6. Leverage Visual Content
According to the latest research, content with visual elements has 40 times higher possibility of getting shared on different platforms as compared to other media. Don’t let the visitors scroll through their feed and miss your content. Let your content stand out by adding video. About 54 percent users prefer watching video content from the brands they follow. This is why you should consider adding video content to your SMO strategy. Create short, relevant, engaging video and make sure you post them regularly.
These are some of the ways social media optimization helps build a stronger brand and attract more traffic. Implement these social media tips into your marketing strategies to start getting an increased number of relevant visitors to your website.