A lot of people talk about SEO and there are even more articles talking about how SEO is important. But what does it do exactly and should every business trouble themselves with it? As a business owner, you should always look for ways to improve the results of your company and SEO is one great way to do so.
Today, we will talk about why a business in Sydney would need to bother themselves with SEO. So, let’s get right into it.
The Role SEO Plays for a Business
The nature of businesses differs significantly, therefore some will benefit more from Search Engine Optimization than others.
Today, you won’t find many businesses going for the number 1 spot in abstract goals like the best restaurant, best necklaces, best toys, best computers, etc. And you would be equally disappointed if you tried to make any of these things your primary keyword. That’s because there is countless competition in these categories, so, you need to go a bit deeper into what your business offers. Don’t make the best necklaces your keyword, make it Zircon necklaces, or, even better, if you want a strong local SEO, go for Zircon necklaces in Vienna.
The more niche the keyword, the higher chances of a properly implemented SEO. So, it isn’t much of a question of what businesses profit more from SEO, it comes down to how well you can implement a niche keyword for the products/services you are offering in your industry in order to attract buyers and investors.
SEO is the most valuable tool for getting organic searches. Organic searches are the thing that brings in most of the traffic to your website and a vital aspect of getting potential customers interested in your product/service. Trust in organic searches is earned over time and it requires a large time investment. We will talk more about this later.
Backlinks are links on your website that link the content on your website to other high-quality, credible websites. Think of it as a more accessible reference for a book. They are fundamentally what makes your content more credible since you are citing works that have already been proven and are known in your industry.
However, too many backlinks can cause the viewer to get lost when browsing your website. With this in mind, you need to find a balance so that your work is credible yet your own, but not contain spam and just regurgitating other peoples’ works.
A Boost in Trust and Credibility
SEO is meant to serve as a way of promoting your website, the content, and the products/services that you provide. A strong SEO will make you have an extremely easier start due to your website showing up easily in searches thanks to the credible keyword and SEO that you have. There are several aspects that influence how well your website will do in the algorithm, only to name a few:
- Good Natural Links
- Having an Optimized Website and Content
- Providing a Great User Experience (UX)
Taking these factors into consideration, you can come to the conclusion that this is not something that can be done in the span of a few days. You need to commit serious amounts of time in order to build up your reputation and authority. Only after you have established yourself as a credible source will you reap the benefits.
SEO is Free
It doesn’t cost you money, but only time and commitment. It isn’t a strategy that involves you paying money every time someone clicks on your ad. Instead, the algorithm rewards ingenuity and creativity that will make you show up on top of the results. And if you realize just how many people click on the second page, you will know how valuable it is to show up on the first page.
Research has shown that only 4.8% of people click on the second page of Google results. So, it’s obvious that this is no easy race to the top, meaning that you will have to put in a lot of work to get there, but the rewards are immense when you do make it. A good tip would be to analyze the content that is on the top and see what they are doing right and get inspiration to make your own content that will surpass it. Just stay away from plagiarism.
It Synergizes Well with Paid Marketing
Paid marketing strategies (aka PPC) and unpaid marketing (aka SEO) have a good synergy when paired up together in a campaign. A successful PPC will make your website show up on the top of paid search results, while a successful SEO will make your website show up on top the organic way. This will not only solidify your place on the top of the search results, resulting in a far wider outreach, but it will also show people that you aren’t merely a 1-time thing, you aren’t another lifeless corporate shell paying for advertisement and once it’s over, you will fade from existence. With a successful SEO campaign, you propel your website even further if you do a PPC campaign as well.
It Lets You Have a Wider Outreach
The main thing that separates SEO focus and other marketing campaigns is the target audience. While most marketing campaigns focus on a specific audience that you already know is inclined to be interested in what you’re offering, boosting your SEO means that not only will you reach your target audience (provided you do it properly and it goes well), but it will also reach practically anyone who shows an interest in the topic. It shows a new, revolutionary way of doing marketing. You aren’t tying the campaign to the audience, but the keyword. By doing this, you can attract anyone who can be a potential investor/customer in your product/service.
Of course, this does sound tempting but how practical is it? First, you need to do research in order to see what keywords are highly contested and what isn’t, yet stay relevant. The best strategy for a successful SEO campaign is choosing a niche keyword that will put you on the first page of Google search results when entered. You have to keep it a word that can still be searched up by people and not something obscure otherwise it doesn’t matter that you dominate the niche if there are only 5 people per week who google that. If you wish to take help grow your local business; then you might hire a good SEO agency for better outreach.
SEO and the Customer
Understanding SEOs means you will understand your customer base. Researching how consumers approach the SEO in your industry and what industry SEOs are trending means that you will have much better insight into approaching the question of “what does the consumer want?” You can get useful data on how to improve what you offer and in what direction to take your services in order to make them more appealing by reading up on AI statistics and data, most notably Google Analytics.
Understanding SEO will mean that your business will prosper and find ways of breaking through in the industry and coming out on top with minimal financial investments. However, it isn’t an easy thing to grasp, and it requires a lot of time to be invested. But it stands out as a form of marketing that is universally beneficial for whatever industry you are in, you just need to optimize your own niche.