Is there enough organic traffic to your website? No, Right…!
This emphasizes the urgent need to implement a better SEO strategy.
According to a recent study, approximately 51% of your traffic should be organic.
One of the important factors that decide the growth of blogs and websites is the organic traffic that visits the websites regularly. As per good SEO consultants, organic traffic is the free audience that comes from different search engines. Also, this process doesn’t need any promotion. Such traffic is essential to new businesses, website owners, and bloggers since it helps them share their content on a large scale.
But a common problem persists with these new web pages. No matter how best they look or how bulky the content is, few visitors look into them. Why does this occur? In this blog, we will discuss five critical reasons that may be causing your website growth failure through organic traffic.
1. Slower loading of the website
Though you have worked out great content with relevant images for your web pages, if your website has a slower loading rate, it can contribute to a lack of organic traffic. And yes, page loading time matters a lot in every scenario. Studies have shown that if the queuing time for the page to load is more than 5 seconds, then over 38% of the users tend to bounce to any other website.
And this can result in the reduction of a significant number of visitors to your page. Slow pages are directly linked to poor SEO. According to a reliable & experienced experts who worked with SEO consultant company and managed various projects, they affect the search engine ranking too. Some of the common causes of hinder in the speed loading of your website may be due to images, animation plugins, or even lousy coding.
- Less responsible design: In several cases, it has been seen that the website is particularly slower on mobile devices or some of the search engines and browsers. You should give proper attention to avoid such specific issues in these scenarios.
- Formatting issues in coding: Sometimes, the coding done for any particular website is poor, and thus it results in unnecessary spaces as well as line breaks. Poorly written coding scripts can also impact the loading rate by weighing down the website.
- Images and animation plugins: If the images and animations on your website are not optimized properly, then there can be an issue with your page loading. Ensuring to avoid flashy animations if possible and optimizing them if there are any can help get faster website loading time.
2. Website isn’t user friendly
There was a time when websites were mere informatic pages. But with the recent trends and millennial culture, personal bloggers, as well as businesses, have changed their approach to designing websites that are convenient to use. People want to be engaged with websites and find it more entertaining if your website is easy to use.
Any user will look forward to these factors when using your website. And if your website isn’t friendly enough, there may be degradation in visitors’ interest. This can lead to a smaller number of organic traffic for your blog or business. You should also pay attention to your website and its performance on all devices such as mobiles and tablets.
Surveys suggest that there are high chances that users will be visiting your website through their phones. So, our website should be mobile friendly too. When you keep the design of your website simple and easy to use, there will be an increase in organic traffic automatically.
3. Lack of quality content/material
Another major reason why your website isn’t getting much organic traffic is that your content may be non-relevant or non-trendy. Good content with relevant messaging always attracts a lot of visitors. When you are deciding on content for your blogs or website, you should be consistent with the posts. It means there should be a uniform timeline when you are posting stuff.
And a good start for that would be to post weekly content with targeted new keywords to bring more organic traffic. Another part of the content creation is the storytelling which connects brands and people on an emotional level and is what brings in advocacy. You should also focus on what values your contents offer to the audience as well as the relevant industry.
The keywords addressed in the contents should also enrich the page and answer the phrases people are searching for. And all of these can be made possible by going through a content audit to see which parts of the content are working and which aren’t.
4. Improper SEO analysis
A lackluster SEO is another reason that may contribute to the smaller number of visitors to your website. So, you should pay attention to content, and how your content and images are optimized according to the relevant searched terms and keywords.
Including keywords that are organic and using good headers as well as Meta descriptions is also another factor that can help in a good SEO campaign. Thorough SEO analysis for the entire website can help increase your website’s traffic, and on-page content development is the most effective SEO technique.
5. Absent backlinks or broken links in the website
According to a professionals, you can link to other valuable pages to bring more crowds to your website. You can do this through backlinks since the industry peers tend to direct readers to particular websites. And thus, linking websites to such product pages can help your website to get more credibility and authority. Another way is to link your pages or blogs to each other internally. It builds a firm repository of relevant content.
But if such links are absent from your website, then this might cause a lower number in the organic crowd. You can improve your backlinking and internal linking by dropping quality comments on your pages. Also, you can share the posts that are shared by businesses and brands that are respected. Guest posts mentioning other pages and websites can also be handy in creating quality backlinks.
But while creating such backlinks or internal links, you should pay equal attention to the existing links. It has been seen that broken links persisting in websites tend to discourage visitors from going through your website. So, fixing such backlinks that are broken is a key step towards getting a more organic crowd to your website.
Every website owner enjoys receiving a large amount of traffic. However, this does not always occur. There are many internet users nowadays, and if your website isn’t getting a lot of traffic, you’re doing something wrong.
The article discussed essential factors which contribute to the failing number of organic website traffic to your website. According to SEO consultants, these reasons are very simple yet significant for the growth of any website. And when you pay attention to them properly, you will see a boost in the count. They will visit your website, ultimately helping you in your business growth.
Author – Nupur Modh is the CEO of Rise Socially, a leading SEO and digital marketing agency for a wide range of industries. For the last 15 years, she has been actively involved in digital marketing services. Her extensive marketing and managerial experience have helped the company become a digital powerhouse.