Do you have an online store? Well, watch out because the SEO tips for eCommerce product listings that I offer in this post will help you generate more revenue with your digital business. Sounds good, right?
How to do SEO optimization for eCommerce product listings
Today I want you to see how you can gain visibility in search engines with SEO tips to optimize the product listings of your eCommerce. In short, we will see how you can do it so that your chips attract more visits from users looking to buy products like yours.
The better SEO is focused on your eCommerce product listings, the more possibilities to make cash 😉
What is that of SEO for eCommerce product listings?
Most likely, if you’re in this world of online sales, you’ll know what I mean by SEO for eCommerce product listings. But just in case I clarify it in two lines.
Like any other web content, the product listings of an online store rank in search engines. When competing for this organic positioning, it is advisable to apply a series of techniques or strategies aimed at improving the positioning in the SERPs. But SEO on sites destined for eCommerce has its peculiarities.
The tips I want to share with you today have to do with the optimization of something very specific within your online store: product listings.
Why do you have to apply SEO optimization techniques for eCommerce product listings?
In your online store you have two options regarding product listings:
You can choose to make a mediocre record by pulling bad and move from SEO. As? Leaving the product descriptions blank or with very little text, loading unimplemented images of poor quality on your website, which do not allow you to appreciate the characteristics of the article, limiting the cards to a handful of features that do not contribute anything … These files may catch a clueless customer, but they will hardly make your online store become a reference.
Or you can opt for the other option, work a little and do things right from the beginning, which is the path you should choose if you are looking for a competitive online store.
The eCommerce reproduces like mushrooms. A few are born every day, and therefore, it costs more for customers to find you among such competition. If at least your product listings are curved, you have a lot of gains so that Google looks at you with good eyes, gives you an optimal position in its ranking, and the customer ends up giving you and buying.
To do this, you can try each of these seven SEO tips for eCommerce product listings that I bring you today.
1. Make an investigation of the keywords that interest you
KEYWORD RESEARCH It is important to conduct keyword research. Knowing how people are looking for the product you supply is vital.
Put a lot of emphasis on selecting long-tail keywords or “long-tail keywords” to focus searches much more. For example, “women’s running shoes, “which “Triumph triathlon running shoes for women.” The first keyword, more generic, could match many more searches, but its competition is very high; while the second, much more concrete, is more likely to specifically reach a smaller group of women who are looking to buy those shoes specifically, or at least very similar ones.
2. Optimize with them the SEO level content on-page
Once you have the list of main and related keywords you should use them in key places of the product file.
If you are an advanced user in everything related to eCommerce this advice will seem very obvious. But it should not be so, when you notice that in many online stores, although it is noted that they have a fairly decent list of keywords, they only use it in the product title.
The keywords must appear in
Title and Meta description: very important for SEO on page (especially title).
Tags H1 & H2: if you mount it well, in a description of medium length you have plenty to put a couple of H2 (or at least one).
URL of the card: Place the keyword in the URL, and if you can accompany it with the product model that should also appear in the product name. An example could be www. example.com/category/product-name-x124.
Nor do you obsess with keywords to the point of neglecting human-friendly. Once you have them located in strategic places you should focus on writing for the user. Use synonyms, related words, long tail. That the result is always natural, clear, and accessible. Remember semantic SEO!
If you want to know more about how to find long-tail keywords for your SEO strategy in eCommerce, check the link that I just left you.
3. Cure descriptions
Have you just copied the descriptions that the provider gives you in your eCommerce product listings? Total shit! NEVER copy and paste. Why? Well, because if one of your competitors has also limited himself to do the same, now you will have the same product file and that is duplicate content, one of Google’s great obsessions, and therefore, realizable.
It is time to put in flour and work the texts of your product sheet a little. Always try to talk about benefits instead of focusing on describing features. Tell the customer what you will get if you buy that product.
If you work wide descriptions with about 300 words of extension, with a subtitle structure (h2), and also add well-optimized images, or even some explanatory video of the product, you will be earning many points for Google to open the doors of the queries and the user buy on your website.
That’s what you are looking for! Right?!
4. Be careful with the images, do not forget to optimize them!
When the customer cannot touch the product, the image is the key. If you sell on the Internet you must keep this in mind. Show in your online store photographs of the product of the highest quality and in the greatest possible detail. If they are your own images, you embroider it.
In addition, these images must be optimized. This is one of those SEO tips for eCommerce product listings that many virtual stores often overlook. How can you optimize them?
- Reduce your weight to the maximum: to increase the loading speed of the page.
- Use keywords in the name of the image file: look at the difference between “imagen_123.jpg” and “sneakers-sports-women.jpg”. How do you think Google will find your product better?
- Never leave the Alt tag or attribute empty (alternative text): it is the description that is displayed when there is a problem viewing the photo by the browser.
- You must also fill in the Title tag.
Do not forget to put in these tags the main keyword and some semantic variants.
5. Do Not Disparage Internal Links
The structure of internal links is key to positioning a website, either a niche page or an eCommerce because it is considered a factor linked to usability.
A good way to do “internal link building” is through related products that complement what the user is seeing at the time. It is also a good option to suggest what products other customers bought on the web. Look at Amazon for example.
6. Take advantage of the social media reef
SEO social networks You should not turn your back on social networks because they can give you a lot of play. Including buttons to share your products in them is a good starting point. If the user is encouraged to click, they will spread the file among their followers, increasing the reach and interaction of your store.
From Google, they will always tell you that social networks do not influence positioning, but we all know that some impact does have social signals.
It is also positive to include customer ratings on the product sheet, which are ultimately indexable content. On the other hand, and leaving the strictly related to SEO at a technical level, the opinions of others can largely determine the purchase decision. If positive ratings appear next to the product, you earn points for the user to decide to throw it into the cart. These evaluations can also be included by Google in their Rich Snippets or structured data.
7. Do not load product listings without stock
Proper management of tokens products stock is essential in eCommerce. You have a sold-out product that will not be replenished in the future. What do you do? If you just delete the product sheet and it was positioned in the search engine you will be generating a 404 error like a house. Another crap!
Do not lose the traffic that was coming to that URL, take advantage of it through a redirect (301 if that product has been permanently deleted or 302 if it is temporary) to another section of your websites such as a similar product listing, a category or a subcategory.
Another option would be to include a short text in the file where you indicate to the user that this product is no longer in stock and suggest other similar items from your store. Choose the option you prefer but never limit yourself to eliminating, without more.
If you start these seven SEO tips for eCommerce product listings you will be earning points, raising positions in the rankings, and appearing before the user who performs transnational searches (focused on buying).
(image credit – mohamed_hassan)