Search Engine Optimization is a necessary step taken by all online business owners. It allows them to increase their business’s online visibility and get more quality traffic to the website. A good SEO strategy can be formed with the help of proper research and analytics. If you avail of the best SEO services by hiring experienced professionals, you can see they always work on strategy with time and make required changes. They need to focus on the website’s current stats and results from SEO campaigns for all these changes. Here, the Google Analytics tool comes in handy.
Google Analytics – An Introduction
Everyone puts lots of effort into getting traffic on the website to generate leads and get conversions. When traffic starts hitting the website with desired rates and effectiveness, everyone wants to figure out the best source and system. In case you already tagged Google Analytics with your website, you can get a complete data report from it. It records all activities regarding your website traffic. Based on such data, you can focus on building an effective SEO strategy that can benefit from higher sales.
Types Of Google Analytics Reports and Data
When you access Google Analytics, you can see a sidebar on the left. You can see some sections named real-time, audience, acquisition, behavior, and conversions in the sidebar. These sections are the types of reports you will get.
Real-Time Reports
In real-time reports, you can figure out how many individuals are available on your website right at that moment. It also helps you in tracking their movements and clicks on the website. You can also gather complete information about real-time traffic, such as –
- Traffic source
- Location
- Content
- Events
- Conversions
It can be highly insightful by which you can understand the traffic and users.
Audience Reports
With the help of the audience report section, you can get accessibility to all audience-related factors that allow you to check out visitors’ activities and drive their complete data. While inspecting the audience via these reports, you can also apply some filters. Data you can gather in audience reports is related to the following factors.
- Active users
- Cohort analysis
- Audiences report
- Lifetime value
- Users flow
All these things can help you figure out the audience’s interest and what kind of page they like to explore more. In other words, you can say it helps in recording the audience’s response to your SEO efforts.
Acquisition Reports
Having details about the audience is not enough. You should focus on gathering facts about the sources where the audience finds your website and get access to it. With the help of acquisition reports, you can figure out where visitors get references to your website and the main source. Based on these things, Google Analytics categorizes traffic into different categories, such as – social media, email, display, affiliate, organic, paid, etc. In this section, you can see the following sub-sections or report heads.
- All traffic
- Google Ads
- Search Console
- Social
- Campaigns
According to the latest updates, soon Google will update the image search sub-section to the acquisition report section.
Behavior Reports
In case you want to get complete data about website and user interactions, such as – searches done by the visitor on the website, page loading speed, website performance, etc. You can also check out the flow of visitors from one page to others and how much time they spend on each page.
- Behavior flow
- Site content
- All pages
- Landing pages
- Content drill-down
- Exit pages
- Site Speed
- Site search
- Events
- Publisher
These are the main data heads that you can get in behavior reports. It can also help you find out the faulty page that may lead to bounce rate or disinterest the audience.
Conversion Reports
Conversion steps are different for all types of businesses and websites. Here, you need to set up your conversion step in Google Analytics first.
- Goal URL
- Reverse goal path
- Funnel Visualization
- Goal flow
- Smart goals
Based on these data heads, you can figure out how many visitors click your conversion step or URL. Along with it, you can gather details about converted users and their paths.
By choosing the best SEO services, you can get an expert who has knowledge about all these things can analyze your website deeply.
Benefits Of Using Google Analytics
Check Out Impression
With the help of Google Analytics, you can easily understand the audience. It can help you figure out; you are serving as per the audience’s requirements and tastes or not. In case you get bad audience trends, such as – high bounce rates, it means there is something wrong with your website. While facing these conditions, you should focus on some basic metrics, like – content length, website design, information, data insights, mobile optimization, etc.
Know Users Place
In the online marketplace, the most important thing is identifying the right target place where you can find the maximum number of potential customers. Once you find such a place, you can put your proper SEO efforts to get the maximum possible traffic on the website. The use of Google Analytics allows you to analyze the audience sources worldwide geographically. Consequently, you can transform your SEO practices accordingly.
Set Your Online Goals
When it comes to getting success, the most important thing is goals. In case you don’t have goals, it is not possible to measure results and their effectiveness. Similarly, you need to set some goals in online marketing and search engine optimization. With Google Analytics, you can set up website goals and compare them with its reports for results. As a result, you can figure out, you are going in the right direction or not. In case you don’t get favorable trends, you need to make some changes in your SEO strategy.
Understand Competitors
No one wants to face failure. In the case of online marketing and SEO, studying and understanding competitors is the best practice for success. If you hire the best SEO services, your experts will always consider competitor analysis first. It helps them understand the competitors’ SEO strategy and create one that can defeat and outrank them quickly.
These are some major benefits that you can experience by using Google Analytics. If you are taking care of your website and marketing practices on your own, you should not forget to connect the website and this tool. There are multiple methods to do it, such as – adding HTML code to the header. In case you are not familiar with all these things, you should get help from SEO experts.
Author – Ravi is a digital entrepreneur who has a vision of helping businesses to increase their online presence through websites, mobile applications, and SEO. He is the Founder & CEO of Webomaze Pty Ltd, a one-stop digital agency based in Melbourne.