When companies start talking about hiring a developer for your business, Java devs are some of the best choices you have. Java devs are great at resolving real-world issues due to the ubiquity of Java. In addition, their flexibility goes as far as providing strong programming support for digital marketing startups.
Many will tell you that digital marketing and programming barely overlap – they’re wrong. With many websites reliant on programming languages like Java, hiring devs can give you the edge you need. Here are all the benefits of hiring Java devs to help your digital marketing startup.
1. Java Has Cross-Platform Development Capabilities
Java is one of the older programming languages still used online. Regardless, Java is a fantastic way to reach out to as broad an audience as possible. Java can run across different platforms, from desktops, mobiles, tablets, and more. As a digital marketing team, you want to be in every marketing channel that you can take advantage of.
Software written for cross-platform operation is valuable for everyday operation, as it enables you to use custom tools that you can use for your marketing efforts. For example, you can build an industry monitoring software or a web application to help with your sales funnels, as well as heatmaps and even cookies with Java.
In your search for Java developers for hire, consider their experience in creating apps that gather information and track website activity. In addition, their experience with creating cross-platform apps should be valuable for your data-gathering needs as a digital marketer.
2. Java Programmers Are Versatile and Ready
During the hiring process, you’ll see that Java developers are not only knowledgeable about their programming language of choice. Most Java devs likely have started with some other language, usually C or C++, Python, and even HTML.
Java is not, in any way, an easy programming language to learn. It takes time and dedication to learn the craft. While it doesn’t have a prerequisite language to understand, it is quite verbose. Most devs know Java after they’ve learned other programming languages so that you can expect technical expertise.
As you hire Java devs, you can expect a technical team member immediately ready for projects you need them for. There’s very little need for further training apart from helping them acclimate to your team culture. They can even provide technical suggestions and improvements towards the team’s workflow efficiency.
Digital marketing teams can utilize this technical expertise by using Java devs for complex automation and marketing tech. In addition, their tech expertise is helpful for different marketing processes that will help improve how you do marketing forever.
3. Java Devs Can Build Business Intelligence Tools
As we noted before, Java developers are great at developing different kinds of software. From games to business intelligence tools, you can rely on Java devs to build systems that can help you get the information you need. This can help you save money over time and give you control over what you need for more efficient digital marketing.
Digital marketing by itself is near impossible to do without tools that simplify data gathering processes. Analytics tools, email marketing systems, CRMs, customer marketing, retargeting, sales funnels – the list goes on and on. To be successful in digital marketing, you want to simplify these processes.
Java developers not only can build you business intelligence tools for SEO, SEM, and even sales funnel automation, they can also help improve on existing ones. So even if you don’t want fully bespoke solutions, Java is useful for prospecting valuable data online.
4. Java Devs Can Help Utilize New Marketing Technologies
Digital marketing is a matter of knowing the latest technology and predicting where your target audience will be. Whether it’s VR, AR, voice search, or machine learning, you need to develop better technology to collect with more marketing channels. This tech is where Java developers shine the most.
Java is a great programming language used for technologies like data science and machine learning. These niches are primarily useful for gathering better analytics from your target audience and precision targeting for marketing segments.
Machine learning is one of Java’s bread and butter. Applying the technology in your digital marketing efforts includes helping your content marketing to uncover and understand what your customers need. You can also use it for PPC efforts by finding information that enables you to go beyond vanity metrics.
With a Java developer, you can utilize the most current technologies you need to connect with your audience and convey your message. With Java-powered technology like machine learning, you can understand your target audience better and cater your marketing towards what they need.
5. Java Programmers Are Technical Problem Solvers
At the end of the day, Java is a highly-technical programming language that takes time and skill to learn. But, beyond their programming knowledge, hiring Java developers nets you team members who are good problem-solvers.
Developers experience various challenges in their careers. For example, in programming, they need to solve issues with algorithms, debugging, and improvements in functionality. Java developers, in particular, need to find ways to work around the verbosity of the programming language and keep their code clean.
Problem-solving is a must-have in digital marketing, and one more team member that can see things from a technical point of view can be valuable. Understanding your target audience is only a small scope of issues that you need to handle. Organic search, data-driven decisions, and performance metrics are only some problems your team needs to tackle.
Java developers can help solve these issues with you. Not only can they help you crunch the numbers, but their experience can also give you insights you likely won’t find with non-technical team members.
Final Thoughts
Java is not the newest programming language out there, and it doesn’t have to be. It is one of the most well-known and most utilized languages globally, and you can use it for a variety of web applications and software. In a digital marketing setting, Java developers can help improve your team from every angle.
A Java dev should be a great fit whether you’re looking for technical expertise, programming skills, or problem-solving experience. If you think the benefits above are what you’re looking for in a tech hire, consider experienced Java developers as your next team member. They can change how you do business forever.