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Vital Tips for Taking Advantage of Negative Customer Reviews

Are you aware that 95% of the customers go through reviews before they make a purchase? Thus, you need to look after the quality and price of the services and products. And you have to ensure that all aspects of the business are taken care of. However, one cannot always appease the customers all the time. So, you need to know how to handle negative reviews as well. 

In this blog, certain steps have been highlighted. These involve:

1. Improvement in products and services 

Negative evaluations can be used in a variety of ways. The first is to improve your products or services. Second, consumers are vocal about their company experiences, especially if they are overwhelmingly positive or negative.

Instead of becoming offended by a negative review, take a step back and consider whether there is anything you can learn from the user’s comment. People who use your product will frequently suggest methods to improve it, even if it’s indirectly.

2. Quick and thoughtful response

You need to respond to the negative reviews quickly and thoughtfully to show that you care about the feedback. When consumers are upset about a service or product, they expect a quick response. So, you should acknowledge it and apologize for the inconvenience first. Then, you should state that you are looking into the matter. This step enhances the brand image. 

If the mistake is genuine, do not hide it. You should be transparent. If you take a look at reviews, you will find that the customer executives address both positive and negative feedback. And they assure the students that the experts are looking into the issue. 

3. Enhancement of reputation with potential customers 

Negative reviews might also help you establish a positive reputation among first-time visitors. It’s worth noting that 82 percent of online customers go out of their way to find bad reviews. This pattern can be attributed to several factors. The presence of only 5-star gushing reviews on every single product page is a major red flag.

If a product received 950 4-5 star reviews and 50 1-3 star ones, you’d probably feel more comfortable buying it. Before we pull out our debit cards, we all prefer to know what other people say about a company. It helps to set people’s expectations when they realize that you have a few unfavorable reviews.

4. Follow up with negative reviewers 

If you have scoured through sites, you will find that the customer executives follow up with the negative reviewers. They address the situation and make sure that the consumer is happy with the service. Furthermore, they ask the reviewers to share their opinion following the assistance. 

It doesn’t always happen, but more often than not, a person will remove a negative review. This is because they believe they were treated fairly and reached a satisfactory resolution. If the person has suffered a financial loss, you can offer compensation or a refund. This can be carried out in the form of a money-back guarantee. This is the very least a company can do to appease a disgruntled customer.

5. Education of audience to avoid misunderstandings 

There will be occasions when you receive negative feedback that stems from a lack of understanding rather than a lack of performance. Misunderstandings can occur in our personal life. Therefore, it’s only natural that this trend would extend to the workplace. Instead of being frustrated when these circumstances arise, take advantage of the opportunity to educate your customers.

Social media is one of the most typical sites to locate these types of reviews. More than 80% of internet users have at least one social media profile, and they spend an average of 2 hours and 29 minutes every day on social media sites. These same individuals enjoy communicating with businesses on social media, including leaving reviews.

When you come across one of these evaluations, the first thing you should do is figure out where the misunderstanding occurred.

These are some of the ways by which you can take advantage of negative reviews. Do not get too defensive or personal with the reviews. If you find the negative reviews to be legitimate, handle them tactfully. 

Author – Ricky is a former Management Studies professor at a reputed university in the USA. After he quit his job, he started offering lessons via Zoom and Skype. At present, he is associated with, where he is a supervisor.

Disclaimer: The information in this article is provided for general education and informational purposes only, without any express or implied warranty of any kind, including warranties of accuracy, completeness or fitness for any particular purpose. It is not intended to be and does not constitute financial, legal, tax or any other advice specific to you the user or anyone else. TurtleVerse does not guarantee the accuracy, completeness, or reliability of the information and shall not be held responsible for any action taken based on the published information.



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