If you are an expert in any field, this is the right time for you to share your knowledge with others. The good news is that you can embed user reviews on your website to ethically promote your business.
However, there are so many ways to utilize user reviews for your academic business. This is what we are discussing in this blog. So stay tuned and read this blog to know more about it.
But, What Is The Scope Of Academic Business?
Before we convince you to utilize the user reviews for your academic business, it is important to know the scope of academic business.
The education industry is currently the fastest growing industry. Global Industry Analysts have revealed that learning and tutoring are supposed to grow by $ 227.2 billion by 2022.
7 Effective Ways to Utilize the User Reviews for Your Academic Business
One cannot imagine a business without reviews or feedback. Probably, reviews and feedback are the first things that customers look for before making a purchase. We have prepared a list for you on how you can utilize the user reviews. Have a look at the list and let us know if that helped.
1. Share Reviews on Your Social Media Channels
It is not a secret that reviews can drive more clients and revenue for you. You can do this only if your reviews are visible throughout all social media channels. In fact, as a business owner, you should make this a part of your content strategy. This will help you leverage the reviews in a better manner. This tactic will not only increase awareness among your page’s followers, but it may also develop into a campaign that shows how much you value consumer feedback.
After each review or testimonial, include a relevant call to action. This should link readers to the page where you sell that particular product to encourage them to make a purchase.
2. Embed Google Reviews on Your Website
Google is a trusted search engine. Literally, everyone around is using Google. And luckily having Google reviews for your business is equally easy. This makes Google a trustable source to know about goods and services. To milk this opportunity, you can embed Google reviews on the website. This helps you to create transparency for your business. It will also help you to increase your online exposure. When businesses take into account customer reviews and feature them on their websites, customers feel appreciated.
You can use any social media aggregator tool to embed Google reviews on the website. These tools are easily operable. You can also customize the Google review widget using these tools. This means you can change the theme and template of your widget as per your brand image. Using the moderation panel of these tools, you can remove the reviews you do not want to showcase on your website. Apart from that, the analytics feature helps you to track the performance of the widget.
3. Do Not Avoid Negative Responses
As a business owner, you should never shy away from negative reviews. They are like another feather in your hat. They help you to improve your services. Try to respond to negative reviews or comments with maturity, without being nervous. In the long term, this will support the development of a proactive brand image. Presenting rational arguments in opposition to negative comments can improve overall evaluations of your business. Apart from that, it will also help you to fill the gaps in your business.
For example, if one of your users has given you one star because they faced issues while making a payment, despite trying many times. You can take this as feedback and improve the payment gateway of your website.
4. Promote Positive Reviews
You can share any positive feedback you get with your audience to get recognition in the market. Make sure that the high star ratings that customers have given you should are highlighted. Moreover, if you are using a third-party service like Quora, you can acknowledge reviews by upvoting them. You can also show gratitude for the reviews.
You can reply to the positive reviews like this:
Thank you for purchasing with us. We are so glad we could serve you.
This contributes to the development of a strong brand-customer relationship.
5. Use Pictures or Videos Testimonials
We all know that videos or pictures are the most engaging form of content. We understand that it is not possible to have video reviews all the time. If possible, try to have at least 5-6 video reviews for your business. This will help you to cater to your audience in a better way. Apart from that, you can also ask for reviews from people who are not your direct users.
For example, you ask for reviews from parents or mentors. They can talk about how your services have helped their child to ace in his respective field.
This is because when it comes to education or career, you do not need to focus just on your target students. This way your testimonials are also customized to suit different audience groups.
6. Show Social Proof
Reviews are the strongest form of social proof. In case you are new to the term social proof, it is evidence that people have bought your services and liked them. People love people. And they related to your products or services, even more, when they see others endorsing them. This is normal buyer psychology.
This can make your presence even more compelling. Make sure you have enough reviews to show strong social proof.
7. Turn a Great Review into a Case Study
We highly suggest you take advantage of such reviews/feedback and transform them into highlight case studies because there are so many consumers willing to write about items and share their knowledge and experience with other potential users.
These can then be highlighted on your business blog to gain more visibility and reputation.
Generally speaking, there are two approaches to carrying out this plan.
- Let the client become a guest offer and share his or her first-hand experience utilizing your product or service.
- Take out some quotes from a review and write out the case study from your point of view.
The latter choice has gained a lot of traction among content marketers since a satisfied customer can become a powerful brand advocate.
Academic business is a delicate industry. Your marketing strategies can either make or break the game for you. There is no in-between.
In this digital era, reviews and feedback have become an essential part of buying journey. Remember that reviews have a huge impact on your business. They help you build your brand reputation.
Therefore, as a business owner, you need to place them where it is exposed to your target audience. The above-mentioned strategies such as opting to embed Google reviews on the website, sharing reviews on social media channels, etc are tried and tested strategies. It has helped many academic business owners to grow their businesses.
We are at the end of the blog and we hope that this blog will help you. If it does, do let us know in the comments section below.